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A brand-building experience
The RED team is incredibly passionate about the Hitachi brand and so it was with great enthusiasm that we proposed a new style and format for our client’s portfolio of corporate movies. Our idea was to…
The latest issue of Ground Control is out now!
We’re pleased to reveal that issue 27 of Hitachi Construction Machinery (Europe) NV’s (HCME) customer magazine Ground Control is out now! The RED team has travelled throughout Europe alongside our client – from Norway to Nothern…
Perfect press event
The latest press event hosted by Hitachi Construction Machinery (Europe) NV (HCME) was a huge success. Dozens of journalists from all around Europe flocked to Amsterdam to see the innovative new ICT machine (Hitachi ZX210X-6) unveiled…
Road to Romania
You might think that travelling to the home of Transylvania on a dark Halloween evening would be a daunting experience? Not so for Andy and Jon. They had an incredible three days in Romania on behalf…
North and south of the border
It’s been more than a decade since I’ve ventured home to “Norn Iron”. So, I jumped at the chance when Hitachi Construction Machinery (UK) and its Irish sub-dealer TBF Thompson invited us across the Irish Sea…