24
Jul

From the Cote d’Azur to Canet-en-Roussillon

RED’s global brand-building project with YANMAR involved another trip to the Mediterranean for the latest case study with CATANA, a manufacturer of luxury catamarans capable of sailing around the world. This was the second of three initial content marketing assignments for our client in Japan. The location this time was the French port of Canet-en-Roussillon, close to the border with

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17
Jul

A show of hands at Priory Primary School

RED’s Matt recently visited his old primary school to give a presentation on ‘what it’s like to be a graphic designer’. Matt, who attended the school until 2003, covered his education, career path and what his job entails. Putting our thinking caps on The school asked if Matt would speak at a recent career’s day for their current year 5/6

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9
Jul

From chili crab to roast goose!

The RED recruitment marketing team had the opportunity to visit Vanderlande’s offices in Singapore, Hong Kong and Pune (India – see respective blog) earlier this year. Our mission was to interview a wide range of local staff for two different types of job vacancy video, as well as creating a recruitment compilation movie for the company’s Asia Pacific region. A

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4
Jul

Connected by design

Earlier this year, RED accomplished one of its largest design projects to date. Standing 10 metres tall and spanning the length of a professional football pitch, Hitachi’s stand at Bauma 2019 presented an extraordinary challenge for our creative team. The triennial event held in Munich is the largest trade fair for construction machinery and equipment in the world. Over 620,000

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25
Jun

A passage to India

When RED was asked by an international client to bolster its recruitment drive, we jumped at the chance! As a result, Andy and Jon headed to the bustling city of Pune in India to create more movies as part of Vanderlande’s ‘Challenges in Motion’ campaign. A warm welcome Alongside Paul and Glenn’s efforts in Hong Kong, Singapore and Shanghai, the

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5
Jun

The Miami connection

When RED was told that they would be working on a project called ‘Proven by adventure’, everyone knew it was going to be one to remember. That certainly turned out to be the case for Andy and Glenn, who undertook a special assignment on behalf of our client YANMAR. Feeling adventurous Heading for the bright lights of Miami, Florida, the

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23
May

Which social media channels are best for my business?

A regular question we get asked is “where should I focus my social media efforts?” There is no ‘one size fits all’ approach to this, but there are a few things you can consider when selecting the platforms in your digital marketing strategy. What kind of business are you marketing? LinkedIn traditionally performs best for B2B marketing, Instagram and Facebook

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9
May

Picture perfect

Hitachi Construction Machinery (Europe) NV (HCME) invited the appropriate personnel to attend a very special Dealer Marketing Event (DME) in Japan towards the end of last year. Tokyo was the designated meeting place as the group was treated to a series of presentations, demonstrations, factory tours and hospitality events over three memorable days. As well as preparing various digital and

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24
Apr

A brand-building experience

The RED team is incredibly passionate about the Hitachi brand and so it was with great enthusiasm that we proposed a new style and format for our client’s portfolio of corporate movies. Our idea was to create a series of interesting customer stories that portray the loyalty of Hitachi owners, as well as capture their feelings about Zaxis excavators and

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27
Mar

The latest issue of Ground Control is out now!

We’re pleased to reveal that issue 27 of Hitachi Construction Machinery (Europe) NV’s (HCME) customer magazine Ground Control is out now! The RED team has travelled throughout Europe alongside our client – from Norway to Nothern Ireland, and Romania to the Republic of Ireland – to collect interviews and photography for the Spring 2019 edition. It includes news on the

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