29
Nov

Connect with Hitachi

With many construction industry shows and exhibitions either cancelled or postponed for the second consecutive year, Hitachi Construction Machinery UK (HCMUK) tasked RED with producing a new online event to launch its latest products.   Working closely with the client, we devised a varied list of interesting and informative content for a video production. And as we embarked on travelling

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26
Nov

RED’s favourite Black Friday campaigns

It’s Black Friday! Today is the busiest shopping event of the year – the day we all try to get the best deals on those special Christmas gifts, and not to forget, some treats for yourself too!   Every year retailers launch their digital and print Black Friday campaigns in the run up to the event. RED took a look

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23
Nov

Be the difference!

As part of our work with new client, Hitachi Construction Machinery UK (HCMUK), we have created an online campaign for the recruitment of field service engineers – an important role for servicing excavator and wheel loader customer needs nationwide.   After presenting our initial ideas, the client selected “Be the difference” as the headline to promote all careers at HCMUK,

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12
Nov

Meet our new Digital Marketing Executive, Olivia

We’re delighted to welcome RED’s newest team member Olivia Dean.   Our new Digital Marketing Executive has previously worked in marketing roles, and as an added bonus, also has experience of the construction industry. Olivia worked on projects to promote safety systems for cranes, so her knowledge of this sector will be invaluable as she starts to work with some

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9
Nov

Japan Week

It’s not often that your kids’ school makes a request for someone who has lived in Japan to step forward and explain what it’s like. I quickly realised that I could ask one of RED’s clients if they would be willing to participate in an online event with Hymers Junior School, and the rest as they say is history.  

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27
Aug

How long should a Google Ads campaign run for?

There are many ways to run successful one-off paid digital campaigns over a short period of time. However, you should consider a Google Ads campaign as a long-term solution in order to really reap the benefits. So how long should you run a campaign for? Three months to mature Google Ads learns fast, but it takes three months for a

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20
Aug

Introducing HCME’s new online content hub

This spring our client Hitachi Construction Machinery (Europe) NV (HCME) introduced a new online content hub – Onsite. Since the launch, it has already received over 10,600 visits from Hitachi owners and operators, as well as industry personnel and other stakeholders from all across Europe. This new area features on hitachicm.eu and includes customer case studies, new product information, podcasts

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4
Aug

Nicole’s five-year anniversary!

Our Senior Digital Account Manager, Nicole Gallagher, recently celebrated her five-year anniversary at RED! She looks back on her highlights from the past half-decade. When did you start working at RED? I started working at RED in May 2016. I’d previously worked with fellow RED, Andy Lynch, and he got in touch to say there was a position he thought

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30
Jul

Matt’s five-year anniversary!

Our Designer, Matt Russell, recently celebrated his five-year anniversary at RED! He looks back on his highlights from the past half-decade. When did you start working at RED? I joined RED in April 2016. I joined after working for a couple of smaller local marketing and design agencies. How has your skillset developed? I started as a graphic designer, but

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27
Apr

Fijne Koningsdag!

RED has strong links with The Netherlands. Many of our clients are based there, and as a result we’ve enjoyed exploring the country as part of our work and for leisure purposes. We asked the RED team to each share a bit more about their favourite place or story from a trip to The Netherlands! Paul My favourite place is

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