The problem with pumpkins…
Our first trip to a Vanderlande site-based maintenance team at Tesco.com in west London taught us several things. Firstly, what goes on behind the scenes to ensure that online grocery orders reach customers intact and on schedule, every day. Secondly, the invaluable role that Vanderlande people and technology play in ensuring everything runs smoothly, And thirdly, which vegetable causes the
The women who inspire RED
It’s International Women’s Day! Every year on 8 March, we celebrate women’s achievements, and this year is no different. To mark the occasion, we asked the women at RED to tell us which woman has inspired them. Here are our inspirational role models… Sarina Wiegman (England Women’s Football team coach) “The women’s football team, headed up by coach Sarina Wiegman.
What’s new on social media
Social media marketing is not for the faint-hearted. Today, we face a change in user behaviour, consumer habits and a new generation of social media users. We have delved into 2023 social media trends, to gain an insight on how you may need to upscale your social media strategy. So, what exactly are the expected trends for 2023? Short-form videos
Meet our new Content Marketing Executive, Emily
At the start of 2023, RED welcomed Emily to the team as our new Content Marketing Executive. Emily is from Scarborough and since graduating from university, she’s been working for an MP. After 2.5 years of drafting political communications, policy and correspondence, she decided she wanted a change to pursue more commercial communications and found RED after relocating to East
Vanderlande Sustainability Report 2022
RED was delighted to support Vanderlande in creating editorial content for the latest edition of its Sustainability Report. The company – which builds automated logistic solutions for the airport, warehousing and parcel sectors – is taking serious action to make its operations and supply chains more sustainable. The 64-page publication provides a round-up of Vanderlande’s overall approach, performance and activities
My first 6 months at RED:
Freja is RED’s first ever apprentice and joined our team in the summer of 2022. She helps manage the social media and online presence of some of our international clients. After six months of working with us, Freja has shared her experience so far. My name is Freja, I’m 21 and I’m currently completing a Digital Marketing Apprenticeship with RED
Besnier’s magic island
RED recently visited Le Grand-Celland in France to meet Hitachi dealer Cobemat’s biggest customer, SAS Besnier, in eager anticipation of shooting some of the company’s 52 Zaxis excavators. However, the weather was against us and the damp conditions meant that the machines weren’t working on site. Fortunately, Monsieur Besnier had the idea to record his interview at the nearby Mont-Saint-Michel,
Helping Vanderlande attract talent in India
The recruitment market for IT and data specialists in India is extremely competitive. So how do companies attract the talent they need? RED helped automated logistics specialist Vanderlande stand out from the crowd. Writing a series of blogs featuring current employees put the company’s values, training opportunities and working culture in the shop window. The authors explained what it’s like
Back to Bauma with a bang!
As the biggest event in the construction industry calendar, Bauma is a huge deal for us at RED, too. We were proud to help our client Hitachi Construction Machinery (Europe) – HCME – prepare their stand for the event this year and make their 50th anniversary celebrations go with a bang. At the heart of our stand designs was the
Fast forward with Vanderlande
Team RED is working on an exciting new content marketing campaign with our client Vanderlande. The aim of “Fast Forward” is to return to one of its customers (the first was Asda) around five years after they have started working with its automated warehousing system. This project took us on a visit to Asda’s 28,600m2 distribution centre in Warrington, where
