Over the past decade, social media has become increasingly important for businesses in communicating and engaging with customers. However, in 2020 it has become an even more vital tool than ever before. Maintaining a social media presence allows you to inform clients or customers of reopening dates and times, safety procedures, or even to let them know that you are
If you’re looking for engaging ways to reach a new audience – or reconnect with existing customers – you should really consider podcasting. RED’s Andy Lynch has been hosting an exciting new podcast series on behalf of our client Vanderlande – ‘Check-in’ – welcoming guests from across the aviation industry. Each episode takes an in-depth look at the current situation
Even before COVID-19, more people than ever had started to work from home. Now, as measures are being taken to reduce the spread of the pandemic, we have all been forced to embrace working from home. However, just because we’re social distancing, it doesn’t mean we can’t continue our creative and collaborative work as designers. We talk to Matt about
What did lockdown mean for you? While our beloved RED office remained closed we all developed our own lockdown lifestyles and many of us had to adapt to completely new ways of working. But adapt we did and it was all about keeping the communication channels going – virtually at least – from wherever we set up our home offices.
Have you read the latest issue of Hitachi Construction Machinery (Europe) NV’s (HCME) digital publication – iGround Control? The 18th edition gives an overview of Hitachi construction equipment on the continent, and functions seamlessly across all devices – meaning that owners, operators and fans of Zaxis excavators and ZW wheel loaders can read it whenever and wherever they like. RED
It was only in February, but it seems like a lifetime ago that Glenn and I joined Ghislaine on a trip to see the Finnish authorised dealer of Hitachi Construction Machinery (Europe) NV (HCME), Rotator. Fingers crossed that the ‘you-know-what’ will diminish to the extent that we’ll soon be able to resume our international content marketing work abroad. Rotator had
Despite the lull in worldwide travel, the REDs are still working hard on a range of exciting projects for our clients. However, while his suitcase goes into temporary storage, we asked Andy Lynch to reflect on his top five global work assignments from his time at RED. No. 5 – Romania “I’m going to kick off my list with an
Although the REDs end up in some far-flung locations, they rarely get the opportunity to set off on a round-the-world adventure. However, like Phileas Fogg before them, that turned out to be the case on RED’s most ambitious filming project to date… Heading Down Under Admittedly, we were given much less than 80 days to complete our task, but the
It’s been a topsy-turvy, turbulent few months for most of us – and that also includes life at the RED office. Or should we say life ‘away’ from the RED office, because we’ve all had to adapt our working practices as well as our actual daily places of work. It’s been hard not being physically all together at ‘RED Towers’,
If you’re looking to create a new website that showcases your brand perfectly, or establish a unique online presence, we have some great advice for you. RED’s Graphic Designer Matt Russell explains why you should look no further than WordPress. Please introduce us to WordPress, Matt. “I’ve been building websites for many years, and WordPress is always my go-to software.