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Running away with the Australian market
In Australia, sport is an important part of the country’s culture and dates back to the early colonial period. Running is currently the most popular individual sport with more than a million participants, and the community…
What’s new in marketing so far in 2026?
We’re four months into 2026, and the marketing world is moving quicker than ever. From ‘synthetic feeds’ dying out to an uptick in employee-generated content, we take a look at the latest updates for marketers to…
Down on the farm
The healthy outdoor lifestyle of Australians is something for which the country is renowned, and that in part explains the growth of Harris Farm Markets. That success is set to continue with the company’s investment in…
Five minutes with…copywriter, Steve Smith
Describe your typical day My day usually starts with walking the dog and then to work. As a home worker, it’s a great not having to commute. There’s quite a lot of variety in my job…
A story worth telling
One of the most rewarding experiences of gathering content for Vanderlande is visiting customers with an interesting story to tell. BONFIX is one such customer, and in founder and owner, Marcel R. van Buul, the company…
Leading the way in WA
As first-time visitors to Western Australian (WA), the RED team was intrigued about what the city of Perth had to offer, especially in the world of automation. As always, our client Vanderlande is ahead of the…
Why brand awareness is important on social media
On social media, it’s easy to focus on clicks and conversions, because they’re easy to measure and report. However, another important goal – that often gets missed – is building brand awareness. What is brand awareness?…
Why customer case studies generate successful content
Customer case studies can prove to be one of the most successful sources of promotional content for both B2B and B2C businesses. Real-world evidence that your product or services works is far more powerful than telling…
RED’s marketing trends to watch for in 2026
Although the core principles of marketing are timeless, the tools we use and the way brands interact with its target audience are always changing. 2025 was the year that AI gained more traction than ever, and…
RED’s hopes for 2026
As we look forward to another year of RED, we asked the team what their hopes and dreams for 2026 are. Here is what they had to say… Nicole, Digital Marketing Director From a work perspective,…
How PR, video, and customer stories work together
PR, video, and customer stories each play a role in raising awareness and boosting the credibility of your brand. When combined, however, they create an even stronger effect. Here is how to use all three tools…