Blog

The healthy outdoor lifestyle of Australians is something for which the country is renowned, and that in part explains the growth of Harris Farm Markets. That success is set to continue with the company’s investment in…

Describe your typical day My day usually starts with walking the dog and then to work. As a home worker, it’s a great not having to commute. There’s quite a lot of variety in my job…

One of the most rewarding experiences of gathering content for Vanderlande is visiting customers with an interesting story to tell. BONFIX is one such customer, and in founder and owner, Marcel R. van Buul, the company…

As first-time visitors to Western Australian (WA), the RED team was intrigued about what the city of Perth had to offer, especially in the world of automation. As always, our client Vanderlande is ahead of the…

On social media, it’s easy to focus on clicks and conversions, because they’re easy to measure and report. However, another important goal – that often gets missed – is building brand awareness. What is brand awareness?…

Customer case studies can prove to be one of the most successful sources of promotional content for both B2B and B2C businesses. Real-world evidence that your product or services works is far more powerful than telling…

Although the core principles of marketing are timeless, the tools we use and the way brands interact with its target audience are always changing. 2025 was the year that AI gained more traction than ever, and…

As we look forward to another year of RED, we asked the team what their hopes and dreams for 2026 are. Here is what they had to say… Nicole, Digital Marketing Director From a work perspective,…

PR, video, and customer stories each play a role in raising awareness and boosting the credibility of your brand. When combined, however, they create an even stronger effect. Here is how to use all three tools…

LinkedIn is an important social media platform for B2B businesses and their marketing strategy. In terms of paid ads, it can be one of the most expensive if you don’t use it strategically. However, you can…

AI tools like ChatGPT are becoming more important for discovery – when people use them to search for information on products and services, external sources such as blogs and websites show up. We regularly analyse our…