14
Mar

Social media marketing trends for 2019

Over the past year, social media has seen a shift in marketing strategy. Transparency and engagement have long been important factors in the success of a social media campaign and it looks be more important than ever. Here are just four of the major trends predicted for the next year. Joining the conversation Peer reviews and communication are vital parts

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27
Feb

Perfect press event

The latest press event hosted by Hitachi Construction Machinery (Europe) NV (HCME) was a huge success. Dozens of journalists from all around Europe flocked to Amsterdam to see the innovative new ICT machine (Hitachi ZX210X-6) unveiled for the first time. The most revealing part of the presentations saw the latest Zaxis excavator at work in the expanded and redesigned demonstration

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20
Feb

Road to Romania

You might think that travelling to the home of Transylvania on a dark Halloween evening would be a daunting experience? Not so for Andy and Jon. They had an incredible three days in Romania on behalf of our client, HCME. Fun projects Touching down in Otopeni Airport, the REDs quickly made contact with Machiel from HCME and Vlad, from Hitachi’s

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14
Feb

Why is red the colour of Valentine’s Day?

At RED, we understand the power of our namesake colour. Red is the colour of passion, love, wealth and is even considered lucky in many cultures. It’s also the colour most frequently used to represent St. Valentine’s Day. The history of red as a sought-after colour, and one associated with love, goes back a long way – before St. Valentine’s

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12
Feb

First Hull Design Meetup of 2019

RED Designer Matt attended 2019’s first Hull Design Meetup at C4Di. The event brings together creatives, businesses, freelancers and industry experts in a range of conferences, expert talks, interviews and panel discussions to allow participants to grow through the value of design. The sold-out evening was presented by Owen Turner, founder of United by Design, who discussed the design, strategy

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1
Feb

North and south of the border

It’s been more than a decade since I’ve ventured home to “Norn Iron”. So, I jumped at the chance when Hitachi Construction Machinery (UK) and its Irish sub-dealer TBF Thompson invited us across the Irish Sea to meet two of its biggest customers – north and south of the border! A perfect start After a night in Belfast, a pint

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21
Jan

Tokyo highlights

RED visited Japan this autumn to shoot the first part of a promotional video for Hitachi. As part of the project, Kerrie and Jon visited four locations, and also got the chance to sample some of the capital’s highlights, not least an amazing view of Mount Fuji at sunset from the Tokyo Skytree! Many thanks to our new friend, Horii-san,

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10
Jan

Making a positive impact through CSR

It used to be a buzzword in larger companies, but for business of all sizes, corporate social responsibility (CSR) can be an enjoyable way to make a difference and engage colleagues. Andy Lynch tells us what RED has been up to in 2018, and why CSR should be a key part of agency life. Please introduce us to ‘CSR’? When

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5
Dec

Living the dream

A new client and industry always sparks a high level of enthusiasm in the RED office. However, when a call for help comes from Japan, and involves a trip to the South of France, the excitement reaches fever pitch. When that client is YANMAR and we have been asked to work on its latest global brand campaign with a luxury

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21
Nov

Back to Bavaria

We returned to the picturesque town of Weiler im Allgäu recently to do a final check of the customer magazine we produce for our client, HCME, before it goes to print. Seven language versions of this issue of Ground Control have been produced, showing happy Hitachi customers and their construction equipment in job sites around Europe. Many thanks once again

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