27
Aug

How long should a Google Ads campaign run for?

There are many ways to run successful one-off paid digital campaigns over a short period of time. However, you should consider a Google Ads campaign as a long-term solution in order to really reap the benefits. So how long should you run a campaign for? Three months to mature Google Ads learns fast, but it takes three months for a

Read more

20
Aug

Introducing HCME’s new online content hub

This spring our client Hitachi Construction Machinery (Europe) NV (HCME) introduced a new online content hub – Onsite. Since the launch, it has already received over 10,600 visits from Hitachi owners and operators, as well as industry personnel and other stakeholders from all across Europe. This new area features on hitachicm.eu and includes customer case studies, new product information, podcasts

Read more

4
Aug

Nicole’s five-year anniversary!

Our Senior Digital Account Manager, Nicole Gallagher, recently celebrated her five-year anniversary at RED! She looks back on her highlights from the past half-decade. When did you start working at RED? I started working at RED in May 2016. I’d previously worked with fellow RED, Andy Lynch, and he got in touch to say there was a position he thought

Read more

30
Jul

Matt’s five-year anniversary!

Our Designer, Matt Russell, recently celebrated his five-year anniversary at RED! He looks back on his highlights from the past half-decade. When did you start working at RED? I joined RED in April 2016. I joined after working for a couple of smaller local marketing and design agencies. How has your skillset developed? I started as a graphic designer, but

Read more

27
Apr

Fijne Koningsdag!

RED has strong links with The Netherlands. Many of our clients are based there, and as a result we’ve enjoyed exploring the country as part of our work and for leisure purposes. We asked the RED team to each share a bit more about their favourite place or story from a trip to The Netherlands! Paul My favourite place is

Read more

20
Apr

Digital marketing tools for small businesses

If you’re a small business owner or in charge of promoting an organisation online, it is highly likely that there are either no dedicated marketing personnel or there’s one individual with a wide range of responsibilities. Marketing spans many different channels, and a varied skillset is required, if you don’t have the capacity for a large team to take care

Read more

16
Apr

Running out of content ideas?

Any business that is regularly blogging will occasionally need help generating content ideas. You might feel like you’ve covered all bases, but it is essential to keep your online presence fresh. If you’re stuck for ideas, here are a few ways to find inspiration for blog content. Alternatively, you can also get in touch with the RED team for help

Read more

8
Apr

Indian odyssey

As part of our ten-year anniversary celebrations, the RED team has picked out some of our favourite RED projects over the past decade. This month, Andy shares his memories of an epic adventure to India. Having always wanted to visit India, I was delighted to get the opportunity in March 2019. We headed to Pune on a mission to film

Read more

29
Mar

An epic adventure in Kyrgyzstan

As part of our ten-year anniversary celebrations, the RED team has picked out some of our favourite RED projects over the past decade. This month, Paul shares his high-altitude highlights from an amazing trip to Kyrgyzstan. “There’s gold in them thar hills?” is an apt expression (from Mark Twain’s 1892 novel The American Claimant) to describe our trip to the

Read more

15
Mar

Maintaining strong teamwork, remotely

Teamwork is one of our core values – and strengths – at RED. We pride ourselves in the way we communicate with and support each other and our clients. Although we’ve had to adapt to new remote working routines over the last year, we’ve made efforts to maintain our approach and way of working. Here are a few things we’ve

Read more