21
Nov

Back to Bavaria

We returned to the picturesque town of Weiler im Allgäu recently to do a final check of the customer magazine we produce for our client, HCME, before it goes to print. Seven language versions of this issue of Ground Control have been produced, showing happy Hitachi customers and their construction equipment in job sites around Europe. Many thanks once again

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7
Nov

Hong Kong rendezvous

  What do ‘Chek Lap Kok’, sea cucumbers and the Tian Tan Buddha all have in common? The answer: Andy and Glenn were lucky enough to see them all on a recent trip with client Vanderlande to Hong Kong.   East meets west Firstly, a minor reveal: ‘Chek Lap Kok’ is the island upon which sits Hong Kong International Airport

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31
Oct

The spooky side of digital marketing

It can often feel like you’re being watched online, for instance when ads pop up on your Facebook feed to display content you searched for on Google. Or an email arrives in your inbox, offering a discount on an item you looked at, but didn’t buy, online. Is there something spooky going on, or is someone watching your every move

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25
Oct

Why does RED love Finland?

At RED, we’re always happy to receive an invitation to Finland. The Finns are not only hospitable, but they share our passion for creativity and innovation. Andy and Glenn were on a mission to generate engaging content for client Vanderlande. Exciting projects Helsinki Airport is a familiar sight to RED’s more frequent travellers. Over the years, we’ve passed through its

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19
Oct

All work, no play? Not exactly…

The RED team was treated to VIP access to one of Germany’s leading theme parks last week, as part of a special project with our client, Hitachi Construction Machinery (Europe) NV (HCME). It’s sponsoring a new attraction at Spieleland, which features ten specially modified ZX17U-5 mini excavators. We went to photograph and film the machines in action, and interviewed the

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12
Oct

Five minutes with… Charlotte

In the latest in our ‘Five minutes with…” series, we decided to get to know our newest team member and Account Manager, Charlotte Goss, even better. Describe your typical day Every day is completely different here at RED, however the day always starts with a coffee from the RED kitchen. Often I’m checking any new requests from our clients, meeting

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8
Oct

RED attend Hull’s first Designer Meet-up

RED Graphic Designer Matt recently attended the first Designer Meet-up at Hull’s C4Di. Here, he discovered the latest developments and trends – particularly within the marketing and communication industry. The night brought together creatives, businesses, freelancers and industry experts to Hull’s city centre. Rob Lewis from 54 Degrees North – a scientist with 30 years of industry experience – kicked

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26
Sep

Loads of Bulgarian appeal

Guy Woodford, the Editor of Aggregates Business Europe, selected an apt headline to describe our case study on a Bulgarian customer – “Loads of appeal”. This adorned the front cover – along with one of our images of a Hitachi Zaxis-6 excavator – of the July/August 2018 issue of the popular international quarrying industry magazine. In addition, it was supported

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19
Sep

A North American challenge… in motion!

RED completed the third phase of Vanderlande’s popular ‘Challenges in Motion’ recruitment marketing campaign in North America at the end of 2017. Following a wide range of interviews in Europe and China, the team was asked to take in Vancouver, Canada, and Atlanta, USA, on the last leg of an epic project. Whistle-stop tour Paul and Glenn had been to

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31
Aug

How can you measure a digital advertising campaign’s success?

Digital advertising through social media or Google AdWords can be extremely effective. However, do you understand how to measure the success of your campaigns? RED takes a look at three of the most effective ways to judge your campaign analytics. Impressions If your objective is to increase brand awareness and get your ‘name’ out there – without a focus on

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