5
Jan

Social media dos and don’ts

 If you’re new to social media, knowing what to do and what not to do can be daunting, as well as knowing which platforms are best for your business.   Common mistakes can be made when using social media, so we have put together a list of dos and don’ts. These will help you to avoid those errors and get

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22
Dec

We’re Hiring

Content Marketing Manager Are you interested in combining your passion for writing with the opportunity to travel while representing our British and international clients? Do you enjoy working with helpful and enthusiastic colleagues? And would you be at home in an informal office in which every day is different? If so, you might just be RED’s new Content Marketing Manager.

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21
Dec

Our Favourite Christmas Advertisements

Since it’s almost Christmas, we have all discussed our favourite Christmas advertisements from over the years, from back into the 80s/90s through to current date. We are all definitely in the Christmas spirit  after the nostalgic and festive blasts from the past. Olivia “My all-time favourite Christmas advert is the 2014 Sainsbury’s 1914 advert. Sainsbury’s definitely served up a heart

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29
Nov

Connect with Hitachi

With many construction industry shows and exhibitions either cancelled or postponed for the second consecutive year, Hitachi Construction Machinery UK (HCMUK) tasked RED with producing a new online event to launch its latest products.   Working closely with the client, we devised a varied list of interesting and informative content for a video production. And as we embarked on travelling

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26
Nov

RED’s favourite Black Friday campaigns

It’s Black Friday! Today is the busiest shopping event of the year – the day we all try to get the best deals on those special Christmas gifts, and not to forget, some treats for yourself too!   Every year retailers launch their digital and print Black Friday campaigns in the run up to the event. RED took a look

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23
Nov

Be the difference!

As part of our work with new client, Hitachi Construction Machinery UK (HCMUK), we have created an online campaign for the recruitment of field service engineers – an important role for servicing excavator and wheel loader customer needs nationwide.   After presenting our initial ideas, the client selected “Be the difference” as the headline to promote all careers at HCMUK,

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12
Nov

Meet our new Digital Marketing Executive, Olivia

We’re delighted to welcome RED’s newest team member Olivia Dean.   Our new Digital Marketing Executive has previously worked in marketing roles, and as an added bonus, also has experience of the construction industry. Olivia worked on projects to promote safety systems for cranes, so her knowledge of this sector will be invaluable as she starts to work with some

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9
Nov

Japan Week

It’s not often that your kids’ school makes a request for someone who has lived in Japan to step forward and explain what it’s like. I quickly realised that I could ask one of RED’s clients if they would be willing to participate in an online event with Hymers Junior School, and the rest as they say is history.  

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27
Aug

How long should a Google Ads campaign run for?

There are many ways to run successful one-off paid digital campaigns over a short period of time. However, you should consider a Google Ads campaign as a long-term solution in order to really reap the benefits. So how long should you run a campaign for? Three months to mature Google Ads learns fast, but it takes three months for a

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20
Aug

Introducing HCME’s new online content hub

This spring our client Hitachi Construction Machinery (Europe) NV (HCME) introduced a new online content hub – Onsite. Since the launch, it has already received over 10,600 visits from Hitachi owners and operators, as well as industry personnel and other stakeholders from all across Europe. This new area features on hitachicm.eu and includes customer case studies, new product information, podcasts

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