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The dos and don’ts of social media planning
Social media planning is crucial for building a strong online presence and engaging with your audience effectively. Although it is important to be reactive and jump on relevant trends, having a steady stream of well-planned social…
How to captivate your audience in 15 seconds with short-form video content
In today’s fast-paced digital world, capturing your audience’s attention is more challenging than ever. With TikTok and Instagram reels growing in popularity, and endless content competing for viewers’ attention, it’s crucial to make a lasting impression…
How the digital revolution has changed copywriting
In many ways, the fundamentals of written communication haven’t changed that much since people first put chisel to tablet. Tell the story as straightforwardly as possible and be concise. What has changed completely are the platforms…
A Yorkshire Day tribute: must-visit spots recommended by us
As a proud Yorkshire based marketing agency it’s only right that we celebrate Yorkshire Day! To mark the occasion we wanted to share our favourite places in Yorkshire (other than our RED HQ in South Cave…
My CIM journey so far… late nights, epiphanies and Harvard referencing
When I returned to RED after maternity leave in 2022, I knew I wanted something new to get my teeth into. I’d been considering the Chartered Institute of Marketing’s Level 6 Diploma in Professional Digital Marketing for years. With…
A warm welcome (and a strong Italian coffee) in Verona
We recently had the pleasure of visiting Verona for a PR strategy meeting with long-standing client JLG. Nicole tells us all about her visit to the city of love. I was delighted to have the opportunity…
RED’s favourite books
We’re trusted to tell our client’s stories to their customers across the world. But like many other copywriters and marketeers – it all started with a love of reading. In celebration of World Book Night, the…
Celebrating 40 successful years
RED has worked with the Swiss company Probst Maveg for around 18 years, and we have enjoyed both a strong professional relationship and developed a close friendship over the years. So, it was with much anticipation…
Number one for e-commerce in Switzerland
Joined by our clients from Vanderlande, RED enjoyed the challenge of our first warehousing shoot in Switzerland with Digitec Galaxus. We had been briefed to create the content for two promotional campaigns – in the time…
Proud to work with “the logistic Mercedes Benz”
When RED visited the parcel carrier PPL CZ during a cold spell in November, there may not have been many tourists around, but nonetheless we enjoyed our stay in the beautiful historic town of Hradec Králové.…
Meeting a business with a family
The RED team recently had the pleasure of paying a visit to the Dutch company, De Bondt – or “the business with a family” as the Managing Director Job De Bondt describes it! It was also…