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Why you need a sustainability report

Sustainability has become an important topic in recent years as organisations the world over look to: reduce their emissions; use resources more carefully; and do business in a fair and ethical way. One such organisation is…

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SEO trends and tactics for 2024

As we step into 2024, several SEO trends and strategies are shaping the landscape. Let’s explore the key insights and practices to keep in mind for a successful SEO strategy. User experience (UX) signals dominate rankings:…

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How to advertise on Google

Advertising on Google involves using Google Ads ­– a powerful platform that allows businesses to create and manage online advertisements. If you’re new to Google Ads here’s our step-by-step guide on how to advertise on Google:…

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Unique LinkedIn ideas for construction companies

Have you hit a brick wall with your social media plan? LinkedIn is prime real-estate for construction companies to share updates to reach those in the industry, attract new talent and generate leads, but what should…

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A first time for everything

Although I’ve been working for RED and with our client, Hitachi Construction Machinery (Europe), for 12 years, there’s always a chance to experience something new, and a recent trip to Greece resulted in a series of…

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Films that made us scaRED!

We’re getting into the spooky spirit at RED. As it’s Halloween we’ve put together a list of our all-time favourite scary movies! See our top picks below:  Nicole – Get Out (2017) Plot – Get Out…

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Celebrating loyal customers

As part of our work for the Hitachi Construction Machinery (Europe) (HCME) brand, we got stuck in to help with their 50th anniversary celebrations in 2022. So, back in September, the RED team paid a visit to…

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The importance of SEO

Navigating the digital landscape: the importance of SEO

In a world where the internet is the go-to source for information, products and services, search engines have become our digital compasses. In this blog post, we delve into why SEO is not just a marketing…

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marketing for the construction industry

Unearthing opportunities: marketing in the construction industry

The construction industry is a cornerstone of economic development, shaping the infrastructure of our cities and communities. While the industry has traditionally relied on word-of-mouth referrals and relationships, the digital age has ushered in a new…

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When Dublin became Blackpool: what’s in a name?

Last week I attended the Northern Powerhouse Starter Services Trade Mission to Dublin. As well as meeting so many new people, and learning about opportunities in the Irish market, I also found out some interesting facts…

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Unlock the power of TikTok for your business

What is TikTok? TikTok, a video-sharing app allowing users to create and share short form videos, is one of the fastest-growing social media platforms. Its popularity has sky-rocketed in recent times as the app can now…

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