3
Jun

How animated video can help your marketing strategy

Animated video is an excellent way to convey complex messages to your customers in a simple way. We help our clients to connect with and educate their audiences through these types of video. RED has worked on a variety of successful animated corporate, product, brand and explainer videos for clients across a range of industries. View our work, or find

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1
Jun

CHP, GHP and VPP – what’s it all about?

It’s great when our projects at RED bring us into contact with people who are making it their life’s work to make a positive difference in the world. In the energy sector, we’re all aware of the huge efforts being made across the globe in terms of clean energy growth and the desire (read necessity!) for power companies to increase

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14
May

How we boosted our clients’ social media marketing in 2020

In our previous blog post, “How has COVID-19 changed social media?”, we outlined the changes in the digital landscape in Spring 2020. We also noted that now is a good time to reconnect and fully engage with customers in a meaningful way. This principle has been applied across our client base with successful results. Hitachi Construction Machinery (Europe) NV (HCME)

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22
Apr

Engage your audience with animated video

As we noted in our previous blog, video is an important engagement tool in the social media landscape. The progress in device technology and accelerating speed of the internet means that video streaming is more accessible across social media than ever before. The rise of video in marketing The world of video marketing continues to grow and companies have the

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15
Apr

Content Capture in Tuscany

A ‘smashing’ time One of the many great things about working at RED is the sheer variety of places we get sent to all over the world. You never know where you may be travelling to next and there are always interesting people to meet and fascinating topics to create content about. Our latest assignment with YANMAR took us deep

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14
Apr

How has COVID-19 changed social media?

The coronavirus pandemic is a trying time for everyone. For the most part, people are spending more time at home and using that time to consume digital media. So, how should a brand or business use this spike in social media engagement and reach? Content that matters At RED, we’ve always been advocates of content marketing that delivers maximum value.

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8
Apr

Nice to meet you, Mr Plant Hire!

As part of our UK-based work for client JLG, we visited one of its customers in February for a photo and video shoot. Enfield-based Mr Plant Hire had taken delivery of 16 new scissor lifts and was keen to promote these to its customers, mechanical and electrical specialists. We carried out interviews with Director Tony Crawford and Powered Access Division

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7
Apr

RED’s top WFH tools

In the current climate, teams all over the world have settled into a new working from home (WFH) dynamic. For those new to it, especially small teams who are used to working closely together, clear communication has become crucial. Managing this through email alone can be tricky as workloads can go off track and miscommunications can easily occur. However, there

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1
Apr

Two Times Technology

At the end of 2019, RED had the pleasure of visiting Norway and the country’s Hitachi Construction Machinery dealer Nasta for the second consecutive November. On this occasion, we were on the trail of two construction companies, who are advocates of the technology inherent within the Hitachi Support Chain after-sales programme. Footsteps of the Vikings Our first shoot location was

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30
Mar

RED’s Top Tips on Working from Home

Like many businesses, RED has been following the Government’s strong advice on COVID 19 and will be working from home for the foreseeable future to keep ourselves and those around us safe. For those of us who aren’t used to working from home, we’ve been figuring out how to stay productive in our personal spaces. Finding yourself in your new

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