Our Work
iGround Control 18 is now available!
Have you read the latest issue of Hitachi Construction Machinery (Europe) NV’s (HCME) digital publication – iGround Control? The 18th edition gives an overview of Hitachi construction equipment on the continent, and functions seamlessly across all devices – meaning that owners, operators and fans of Zaxis excavators and ZW wheel loaders can read it whenever and wherever they like. RED
If you can’t travel, then why not podcast?
It’s been a topsy-turvy, turbulent few months for most of us – and that also includes life at the RED office. Or should we say life ‘away’ from the RED office, because we’ve all had to adapt our working practices as well as our actual daily places of work. It’s been hard not being physically all together at ‘RED Towers’,
CHP, GHP and VPP – what’s it all about?
It’s great when our projects at RED bring us into contact with people who are making it their life’s work to make a positive difference in the world. In the energy sector, we’re all aware of the huge efforts being made across the globe in terms of clean energy growth and the desire (read necessity!) for power companies to increase
BAGFLOW beats them all
We’re delighted to announce that our client Vanderlande has been awarded one of the major honours at this year’s inter airport Europe. The company’s innovative BAGFLOW solution harmonises the entire journey of a bag at an airport and came out on top in the interFUTURE Special Award category. The announcement was also met with enthusiasm here at RED, because we
A fun challenge in the ‘playground of Europe’
RED recently helped celebrate a client JLG’s 50th anniversary on a trip to Switzerland. Nicole and Glenn visited the country, famed for its chocolate and cheese, to capture the spirit of a loyal customer. Dizzying heights The duo embarked on a two-day mission to create a movie commemorating the anniversary (as can be seen above) – in addition to other
From the Cote d’Azur to Canet-en-Roussillon
RED’s global brand-building project with YANMAR involved another trip to the Mediterranean for the latest case study with CATANA, a manufacturer of luxury catamarans capable of sailing around the world. This was the second of three initial content marketing assignments for our client in Japan. The location this time was the French port of Canet-en-Roussillon, close to the border with
Connected by design
Earlier this year, RED accomplished one of its largest design projects to date. Standing 10 metres tall and spanning the length of a professional football pitch, Hitachi’s stand at Bauma 2019 presented an extraordinary challenge for our creative team. The triennial event held in Munich is the largest trade fair for construction machinery and equipment in the world. Over 620,000
A passage to India
When RED was asked by an international client to bolster its recruitment drive, we jumped at the chance! As a result, Andy and Jon headed to the bustling city of Pune in India to create more movies as part of Vanderlande’s ‘Challenges in Motion’ campaign. A warm welcome Alongside Paul and Glenn’s efforts in Hong Kong, Singapore and Shanghai, the
A brand-building experience
The RED team is incredibly passionate about the Hitachi brand and so it was with great enthusiasm that we proposed a new style and format for our client’s portfolio of corporate movies. Our idea was to create a series of interesting customer stories that portray the loyalty of Hitachi owners, as well as capture their feelings about Zaxis excavators and
Road to Romania
You might think that travelling to the home of Transylvania on a dark Halloween evening would be a daunting experience? Not so for Andy and Jon. They had an incredible three days in Romania on behalf of our client, HCME. Fun projects Touching down in Otopeni Airport, the REDs quickly made contact with Machiel from HCME and Vlad, from Hitachi’s
