Our Work
From the Cote d’Azur to Canet-en-Roussillon
RED’s global brand-building project with YANMAR involved another trip to the Mediterranean for the latest case study with CATANA, a manufacturer of luxury catamarans capable of sailing around the world. This was the second of three initial content marketing assignments for our client in Japan. The location this time was the French port of Canet-en-Roussillon, close to the border with
Connected by design
Earlier this year, RED accomplished one of its largest design projects to date. Standing 10 metres tall and spanning the length of a professional football pitch, Hitachi’s stand at Bauma 2019 presented an extraordinary challenge for our creative team. The triennial event held in Munich is the largest trade fair for construction machinery and equipment in the world. Over 620,000
A passage to India
When RED was asked by an international client to bolster its recruitment drive, we jumped at the chance! As a result, Andy and Jon headed to the bustling city of Pune in India to create more movies as part of Vanderlande’s ‘Challenges in Motion’ campaign. A warm welcome Alongside Paul and Glenn’s efforts in Hong Kong, Singapore and Shanghai, the
A brand-building experience
The RED team is incredibly passionate about the Hitachi brand and so it was with great enthusiasm that we proposed a new style and format for our client’s portfolio of corporate movies. Our idea was to create a series of interesting customer stories that portray the loyalty of Hitachi owners, as well as capture their feelings about Zaxis excavators and
Road to Romania
You might think that travelling to the home of Transylvania on a dark Halloween evening would be a daunting experience? Not so for Andy and Jon. They had an incredible three days in Romania on behalf of our client, HCME. Fun projects Touching down in Otopeni Airport, the REDs quickly made contact with Machiel from HCME and Vlad, from Hitachi’s
Why does RED love Finland?
At RED, we’re always happy to receive an invitation to Finland. The Finns are not only hospitable, but they share our passion for creativity and innovation. Andy and Glenn were on a mission to generate engaging content for client Vanderlande. Exciting projects Helsinki Airport is a familiar sight to RED’s more frequent travellers. Over the years, we’ve passed through its
All work, no play? Not exactly…
The RED team was treated to VIP access to one of Germany’s leading theme parks last week, as part of a special project with our client, Hitachi Construction Machinery (Europe) NV (HCME). It’s sponsoring a new attraction at Spieleland, which features ten specially modified ZX17U-5 mini excavators. We went to photograph and film the machines in action, and interviewed the
Loads of Bulgarian appeal
Guy Woodford, the Editor of Aggregates Business Europe, selected an apt headline to describe our case study on a Bulgarian customer – “Loads of appeal”. This adorned the front cover – along with one of our images of a Hitachi Zaxis-6 excavator – of the July/August 2018 issue of the popular international quarrying industry magazine. In addition, it was supported
Possibilities, innovations and pioneering endeavours
The tenth issue of IHC’s customer magazine, Insight, looks at the future of the company’s markets, namely dredging, mining and offshore. While researching and conducting interviews with IHC specialists, and writing the articles for this issue, the RED editorial team learnt a great deal about its current projects and achievements. For example, how it’s helping to develop sustainable technology for
Touchdown in Iceland
More of us are flying than ever before, and we all want to have a stress-free time when we’re travelling. The RED team headed to Keflavík Airport in Iceland to see how it was improving the experience for its passengers. Safety first If ever an example was needed that air travel is on the rise, taking a quick trip to
