Our Work

15
Aug

Austrian hospitality delivers on all fronts

When RED and client Vanderlande decamped to the beautiful Austrian city of Linz earlier this year they enjoyed some wonderful hospitality. The team was on a visit to film sorting equipment that had been installed in a new parcel depot run by Austrian Post, and undertake interviews with key personnel. The new 50,000m2 facility at nearby Allhaming is in fact

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2
Aug

RED shares inspiring stories from HCME’s female employees

In 2022, RED was tasked with running HCME’s 50th anniversary celebration communications. We paid a visit to the staff at Hitachi Construction Machinery (Europe) (HCME) Nederland (NL), to gain some insight into their time at the company. We were delighted to meet employees Esther Navest and Judith Bax, who have worked for HCME NL for a combined period of over

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27
Jul

Barbecues and sunshine at Rotator’s open house event

Thanks to Rotator, the Finnish dealer of our client, Hitachi Construction Machinery (Europe) NV (HCME), for the warm welcome to their headquarters in Tampere during a busy customer event in April. Marketing Director Janne Salomäki and his colleagues gave us some great interviews about the construction equipment sales and rental markets in their country, and what it’s like to work

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20
Jul

Five top tips for quality content writing

Here at RED, content writing is our bread and butter – but sometimes, it can be challenging to keep your editorial engaging. So, our Content Marketing Executive, Emily has collated her best advice to help you keep your marketing-related written work fresh and fun! Keep it catchy! It’s so important to grab your readers’ attention from the start, no matter

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20
Jun

RED revisits Romania

As part of our Fast Forward campaign for Vanderlande, we paid our second visit to FAN Courier in Bucharest in October last year. Our previous trip was in 2018 – after the Romanian parcel company had installed sorting equipment supplied by Vanderlande. It was great to revisit the impressive facility and find out how the expansion is progressing. RED was

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8
Apr

Indian odyssey

As part of our ten-year anniversary celebrations, the RED team has picked out some of our favourite RED projects over the past decade. This month, Andy shares his memories of an epic adventure to India. Having always wanted to visit India, I was delighted to get the opportunity in March 2019. We headed to Pune on a mission to film

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5
Feb

Trust RED to tell your story

We couldn’t let National Storytelling week go past without telling you a little bit more about our own story. In fact, the word ‘story’ is at the heart of what we do at RED. You can even find it in our mission statement – Trusted to tell our clients’ stories to the world. No matter what language you speak, stories

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21
Jan

We’re in control – creating our vision!

Working with Hitachi Construction Machinery (Europe) (HCME) on the introduction of a new series of excavators starts more than a year in advance of the launch date. We are fortunate to share confidential information on the products to establish the key differences between the current range of models and the new generation. During the creative process with our client, we

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12
Jan

A year in review – 2020

Although 2020 was an eventful year for us all, there were still many highlights for RED to reflect on. Join us as we look back at the past 12 months.  In the beginning of 2020, we were lucky enough to travel and work across four continents with our clients – from Australia to America, and from Asia to Europe. On

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15
Dec

New generation spotted in the Lake District

One of the highlights of the year (post-lockdown) was a trip to Cumbria to see the first machines from the new generation of Hitachi Zaxis-7 excavators in the UK. Paul and Glenn saw DMJ Drainage’s two ZX300LC-7 medium excavators working on a stretch of the West Cumbria water supplies project in the northern part of the Lake District National Park.

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