RED shares inspiring stories from HCME’s female employees

In 2022, RED was tasked with running HCME’s 50th anniversary celebration communications. We paid a visit to the staff at Hitachi Construction Machinery (Europe) (HCME) Nederland (NL), to gain some insight into their time at the company.

We were delighted to meet employees Esther Navest and Judith Bax, who have worked for HCME NL for a combined period of over 80 years. They had many stories to share with us about the brand that holds a special place in their hearts…

Our Editorial Director, Kerrie and videographer Jon used their interviewing and photography skills to get some top-quality footage and quotes for HCME’s campaign. They were well equipped to gather all the information they needed, and the result was fantastic with Esther telling them that: “Hitachi means everything to [her].”

Meanwhile, colleague Judith shared her views on how the company feels “like a big family”. The two agreed that they have shared many laughs together as some of the brands’ longest-serving employees. Our team was extremely grateful for their participation on this huge project!

Since returning from The Netherlands, we have created videos and editorial about the visit for HCME’s digital use – offering an eye-catching insight into the lives of employees at the company.

A big thank you again to Esther and Judith!