This spring our client Hitachi Construction Machinery (Europe) NV (HCME) introduced a new online content hub – Onsite. Since the launch, it has already received over 10,600 visits from Hitachi owners and operators, as well as industry personnel and other stakeholders from all across Europe.
This new area features on hitachicm.eu and includes customer case studies, new product information, podcasts and movies. The timing of this new content marketing initiative coincides with the release of the 30th and final edition of HCME’s print magazine, Ground Control.
The RED team has always enjoyed working on Ground Control, especially as the content for this publication has been driven by visits to Hitachi customers around the world. However, we’re also looking forward to continuing this journey through the new online platform.
Watch this space as we will be assisting Hitachi with the creation of new and exciting content, with regular uploading to ensure there’s always something new to read, watch or listen to on Onsite. Take a look at it here: hitachicm.eu/onsite.