A brand-building experience

The RED team is incredibly passionate about the Hitachi brand and so it was with great enthusiasm that we proposed a new style and format for our client’s portfolio of corporate movies.

Our idea was to create a series of interesting customer stories that portray the loyalty of Hitachi owners, as well as capture their feelings about Zaxis excavators and ZW wheel loaders.

Our first journey took us to Osen in Norway, approximately 100km from the Swedish border, to the north west of the capital city of Oslo, on a special mission to interview local contractor Wiggo Rønningen.

Without further ado, watch the video to discover the fruits of our labour and the snowy landscape that welcomed us in the last week of November 2018.