As the biggest event in the construction industry calendar, Bauma is a huge deal for us at RED, too. We were proud to help our client Hitachi Construction Machinery (Europe) – HCME – prepare their stand for the event this year and make their 50th anniversary celebrations go with a bang.
At the heart of our stand designs was the 50th anniversary logo, representing partnership and success, and the theme: ‘Celebrating success, building our future’. The exterior of the stand was decorated with panels we had created, including six silhouetted machine images used as subtle window covers, and 20 machine spec panels for each of the models on display. Indoors, we designed dynamic wall displays for the meeting rooms and a timeline for the hospitality area, highlighting key moments in HCME’s history.
Another design highlight were 30 bespoke illustrations for dealers in the HCME network, outlining their history, relationship with Hitachi, and outlook on the future. So too was the huge airframe, that stood at one of the main entrances to the exhibition, welcoming visitors. To help the event run smoothly, we created a Bauma guidebook for all members of HCME staff, as well as machine stickers and even the design for the credit card, used to purchase food and drink.
It was a fantastic experience to see our designs brought to life at Bauma – thanks to all at HCME for the opportunity to work at the world’s biggest construction exhibition once again.
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