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Unique LinkedIn ideas for construction companies
Have you hit a brick wall with your social media plan? LinkedIn is prime real-estate for construction companies to share updates to reach those in the industry, attract new talent and generate leads, but what should…
A first time for everything
Although I’ve been working for RED and with our client, Hitachi Construction Machinery (Europe), for 12 years, there’s always a chance to experience something new, and a recent trip to Greece resulted in a series of…
Films that made us scaRED!
We’re getting into the spooky spirit at RED. As it’s Halloween we’ve put together a list of our all-time favourite scary movies! See our top picks below: Nicole – Get Out (2017) Plot – Get Out…
Celebrating loyal customers
As part of our work for the Hitachi Construction Machinery (Europe) (HCME) brand, we got stuck in to help with their 50th anniversary celebrations in 2022. So, back in September, the RED team paid a visit to…
Navigating the digital landscape: the importance of SEO
In a world where the internet is the go-to source for information, products and services, search engines have become our digital compasses. In this blog post, we delve into why SEO is not just a marketing…
Unearthing opportunities: marketing in the construction industry
The construction industry is a cornerstone of economic development, shaping the infrastructure of our cities and communities. While the industry has traditionally relied on word-of-mouth referrals and relationships, the digital age has ushered in a new…
When Dublin became Blackpool: what’s in a name?
Last week I attended the Northern Powerhouse Starter Services Trade Mission to Dublin. As well as meeting so many new people, and learning about opportunities in the Irish market, I also found out some interesting facts…
Unlock the power of TikTok for your business
What is TikTok? TikTok, a video-sharing app allowing users to create and share short form videos, is one of the fastest-growing social media platforms. Its popularity has sky-rocketed in recent times as the app can now…
Destination Denmark
For my first RED trip abroad, Netto’s distribution centre on the outskirts of Copenhagen certainly turned out to be an impressive destination. The huge warehouse services more than 530 stores across Denmark and is a hive…
Is LinkedIn still an important marketing tool for businesses?
What is LinkedIn? LinkedIn is the largest business and employment focused social media network. This makes it a particularly important channel for B2B marketing. Although, it is also becoming more popular with B2C marketers. After all,…
Austrian hospitality delivers on all fronts
When RED and client Vanderlande decamped to the beautiful Austrian city of Linz earlier this year they enjoyed some wonderful hospitality. The team was on a visit to film sorting equipment that had been installed in…