9
Mar

Swiss family Probst

For RED, working in Switzerland with the authorised Hitachi dealer, Probst Maveg, is like visiting old friends who live abroad. After three incredibly productive days in the German and Italian parts of this beautiful country – linked by the 16.9 km-long (10.50-mile) Gotthard Road Tunnel – we agreed that the professionalism, enthusiasm and friendship exhibited by our hosts had reached

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5
Mar

Why email newsletters are an important marketing tool

The value of email marketing can easily go unrecognised. It isn’t as visible to the general public as a print advertisement in a magazine, a feature on a website, or high numbers of followers on social media. However, it can be a cost-effective marketing activity that helps to build and maintain relationships with customers, and offer valuable insights into their

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16
Feb

RED is lucky in China!

Regular visitors to the blog will be aware of RED’s completion of the first stage of Vanderlande’s popular ‘Challenges in Motion’ recruitment marketing campaign. This success led to an invitation by our client to create compilation movies for other markets, such as China. An impressive location Vanderlande’s impressive Chinese office is located in the most populous city and busiest port

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14
Feb

What is a social media algorithm, and how does it affect my marketing?

If you market your business and products or services on social media, there’s a strong chance you will have heard of the term ‘social media algorithm’. When it comes to social media marketing, this is one of the most important aspects to bear in mind – besides the quality of posts and satisfying your audience’s needs. Much like Google’s algorithm,

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6
Feb

The Edge EPT website takes shape

We’re delighted to announce that The Edge EPT website, designed and built by RED, has gone live. The modern and responsive website was created for the local gym, run by Hull FC’s Strength and Conditioning Coach, Paul Hatton. Alongside Paul, we wanted to create a contemporary website that could provide new and existing members with easy access to schedules, membership

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31
Jan

Five minutes with… Vicky

Have you met our Office Manager Vicky Harrison yet? We introduced her to the RED team last year, and now you can get to know her even better in this blog post, as part of our Five minutes with… series. We caught up with Vicky to find out more about what she likes to do in her spare time, and

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25
Jan

What digital marketing trends should we expect in 2018?

Marketing is constantly shape-shifting, particularly from digital perspective. 2017 was a great year for video content and social media in particular. So, what can we expect from digital marketing in 2018? Optimised video content Video content will play as important a role in marketing activities in the coming year as it did in 2017. With more and more data available

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18
Jan

Florence two times

Two trips to Florence airport in a week was the fortunate fate facing Paul earlier this year when he first flew into Tuscany on a working mission – and then after one day at home to pack, he took his family back along the same route for their summer holiday. It’s a dirty job… Picturesque quarry We’ll let him tell

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4
Jan

Edge of the Black Forest

At RED, we love getting a special assignment. On behalf of our client Hitachi Construction Machinery (Europe) NV (HCME), Andy and Glenn headed to southern Germany to see two of its machines in action, but that’s only half the story… Good weather for gardening The residents of Freiburg have plenty to be happy about. It’s one of Germany’s sunniest cities

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21
Dec

Donating to Hull Homeless Community Project

Christmas is a time for giving. With that in mind, the RED team decided to organise a collection for Hull Homeless Community Project to give to the homeless in the local area over the holiday season. Founder Andrew was visiting the office to catch up over the charity’s website, which RED has been maintaining over the past year. Here’s Matt Russell handing

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