28
Jun

Possibilities, innovations and pioneering endeavours

The tenth issue of IHC’s customer magazine, Insight, looks at the future of the company’s markets, namely dredging, mining and offshore. While researching and conducting interviews with IHC specialists, and writing the articles for this issue, the RED editorial team learnt a great deal about its current projects and achievements. For example, how it’s helping to develop sustainable technology for

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14
Jun

Touchdown in Iceland

More of us are flying than ever before, and we all want to have a stress-free time when we’re travelling. The RED team headed to Keflavík Airport in Iceland to see how it was improving the experience for its passengers. Safety first If ever an example was needed that air travel is on the rise, taking a quick trip to

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17
May

Do I need a company LinkedIn page?

LinkedIn is the world’s largest professional network. The benefits of utilising a personal profile are frequently cited. However, company pages can often be left static and underutilised. This is despite the number of differing functions it offers that can add real value to your social media marketing. For example, your company LinkedIn page is crawled by search engines and can

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11
May

iGround Control 14 is out now!

Have you read the latest issue of Hitachi Construction Machinery (Europe) NV’s (HCME) digital publication – iGround Control? The 14th edition gives an interactive overview of Hitachi construction machinery in Europe, and functions seamlessly across all devices – meaning that owners, operators and fans of HCME can read it whenever and wherever they like. RED has travelled high and low

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10
May

Time-saving social media tips 

With social media acting as an increasingly important touch point, you can certainly reap the rewards by implementing an integrated social media strategy. We know managing social media can be a time-consuming activity, so take a look at our top five tips to help you optimise your campaigns. Schedule your posts There is an abundance of smart tools you can

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30
Apr

Meet our new Account Manager, Charlotte

We are delighted to introduce the newest member of the RED Team. Meet Account Manager, Charlotte Goss. Having worked in the media and charity sectors, Charlotte joins us with experience in project management and new business development – making her a valuable addition to the team. While fascinated by all things digital, Charlotte enjoys generating creative ideas. She gets a

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23
Apr

Bavarian showcase

  Anywhere, anytime. RED prides itself on the flexible support we offer to our clients. This extends to assisting them at events. Recently, we received an exciting offer to help Vanderlande at one of the world’s leading airport exhibitions. Editorial support Munich, Germany, plays host to one of the most significant gatherings for the aviation industry – inter airport Europe.

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9
Mar

Swiss family Probst

For RED, working in Switzerland with the authorised Hitachi dealer, Probst Maveg, is like visiting old friends who live abroad. After three incredibly productive days in the German and Italian parts of this beautiful country – linked by the 16.9 km-long (10.50-mile) Gotthard Road Tunnel – we agreed that the professionalism, enthusiasm and friendship exhibited by our hosts had reached

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5
Mar

Why email newsletters are an important marketing tool

The value of email marketing can easily go unrecognised. It isn’t as visible to the general public as a print advertisement in a magazine, a feature on a website, or high numbers of followers on social media. However, it can be a cost-effective marketing activity that helps to build and maintain relationships with customers, and offer valuable insights into their

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16
Feb

RED is lucky in China!

Regular visitors to the blog will be aware of RED’s completion of the first stage of Vanderlande’s popular ‘Challenges in Motion’ recruitment marketing campaign. This success led to an invitation by our client to create compilation movies for other markets, such as China. An impressive location Vanderlande’s impressive Chinese office is located in the most populous city and busiest port

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