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Top tips for quality content writing

Here at RED, content writing is our bread and butter – but sometimes, it can be challenging to keep your editorial engaging. So, if you’re wondering how to write better content, we’ve collated our best advice to…

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RED visits the UK’s biggest construction event of 2023!

Last month, the RED team had the opportunity to attend Plantworx – the UK’s largest working construction equipment exhibition in 2023. With a number of our clients and their suppliers operating within the construction industry, it…

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Image of Google Analytics with red overlay and text The Marketing Roundup

The Marketing roundup

Not had time to keep up to date with the world of marketing over the last month? Don’t worry, we’ve got you covered. From the AI video and ASA crackdowns, to the downfall of influencer marketing…

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RED revisits Romania

As part of our Fast Forward campaign for Vanderlande, we paid our second visit to FAN Courier in Bucharest in October last year. Our previous trip was in 2018 – after the Romanian parcel company had…

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Image of TikTok on phone with red overlay and text The Marketing Roundup

The marketing roundup

Not had time to keep up to date with the world of marketing over the last month? Don’t worry, we’ve got you covered. From the disabling of third-party cookies and AI paid ads, to the first…

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Have you made the transition to GA4?

What is GA4?

As of 1 July 2023, Universal Analytics properties stopped processing data, with website owners using Google Analytics making the switch to GA4. GA4 was introduced at the end of October 2020, however many businesses waited for…

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Image of sign for JLG at Vertikal Days

Access all areas

We had the opportunity to go behind the scenes at Europe’s leading annual crane, access and telehandler event – Vertikal Days – earlier this week. The exhibition at the East of England Showground in Peterborough hosts…

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The women who inspire RED

It’s International Women’s Day! Every year on 8 March, we celebrate women’s achievements, and this year is no different. To mark the occasion, we asked the women at RED to tell us which woman has inspired…

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Vanderlande Sustainability Report 2022

RED was delighted to support Vanderlande in creating editorial content for the latest edition of its Sustainability Report. The company – which builds automated logistic solutions for the airport, warehousing and parcel sectors – is taking…

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Besnier’s magic island

RED recently visited Le Grand-Celland in France to meet Hitachi dealer Cobemat’s biggest customer, SAS Besnier, in eager anticipation of shooting some of the company’s 52 Zaxis excavators. However, the weather was against us and the…

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Helping Vanderlande attract talent in India

The recruitment market for IT and data specialists in India is extremely competitive. So how do companies attract the talent they need? RED helped automated logistics specialist Vanderlande stand out from the crowd. Writing a series…

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