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Why words matter when talking about sustainability
Can marketing save the planet? It’s a bold question and something I’ve been thinking about a great deal since I came across Michelle Carvill and Gemma Butler’s insightful online ‘Lunch & Learn’ workshop. As a copywriter,…
Nine years, nine questions
This week marks nearly a decade since Digital Marketing Director Nicole joined RED. From the early days of social media algorithms to the emergence of AI and TikTok, Nicole has seen the digital marketing landscape shift.…
Where German innovation combines with Japanese reliability
One of the most exciting things we did in the run-up to Bauma this year was visiting KTEG in Germany to create marketing materials for the world’s leading trade fair for construction machinery. With several new…
Tony: trusted and talented in equal measure
Where do you start in such tragic circumstances – when you have lost a trusted friend, talented colleague, and an incredible team player who could always tell a good story? We still can’t believe that we…
RED’s 2024 highlights
There’s no doubt that 2024 has been enjoyable for RED, and as is customary at this time of year, we have looked back at some of the highlights from the wide range of projects that we’ve…
A behind-the-scenes look at airport life
I had the pleasure of flying to Prague for a work trip full of firsts. As well as my first time visiting that beautiful city, it was a welcome opportunity to see our client’s airport logistic…
RED’s favourite Christmas ads for 2024
It’s become a Christmas tradition, watching those festive TV ads commissioned by big consumer brands and popular high-street stores. It’s certainly a magical time for advertising agencies, which get to flex their creative muscles and spend…
Building trust in the construction industry with content marketing
In many ways, trust has always been the cornerstone of any business relationship (pun intended). This is especially true in the construction industry, where large investments, long timelines, and high stakes mean clients need confidence in…
PPC tips for B2B success this Black Friday
Black Friday isn’t just a retail frenzy anymore, it’s a prime opportunity for B2B businesses to connect with their audience. With decision-makers and businesses looking to capitalise on discounts, a strategic PPC (Pay-Per-Click) campaign can put…
Guinness is good for you!
The RED team has been lucky to have been treated to Dutch hospitality on many occasions in The Netherlands, so it was our pleasure to return the favour in a small way to Vanderlande’s Ariane on…
A robotic mission to Madrid
The RED team was privileged to join Vanderlande on a special mission to DHL Express Madrid’s (DHL) air hub at Barajas Adolfo Suarez Airport in Spain at the end of last year. We were there to…