25
Oct

Why does RED love Finland?

At RED, we’re always happy to receive an invitation to Finland. The Finns are not only hospitable, but they share our passion for creativity and innovation. Andy and Glenn were on a mission to generate engaging content for client Vanderlande. Exciting projects Helsinki Airport is a familiar sight to RED’s more frequent travellers. Over the years, we’ve passed through its

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19
Oct

All work, no play? Not exactly…

The RED team was treated to VIP access to one of Germany’s leading theme parks last week, as part of a special project with our client, Hitachi Construction Machinery (Europe) NV (HCME). It’s sponsoring a new attraction at Spieleland, which features ten specially modified ZX17U-5 mini excavators. We went to photograph and film the machines in action, and interviewed the

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8
Oct

RED attend Hull’s first Design Meetup

RED Graphic Designer Matt recently attended the first Design Meetup at Hull’s C4Di. Here, he discovered the latest developments and trends – particularly within the marketing and communication industry. The night brought together creatives, businesses, freelancers and industry experts to Hull’s city centre. Rob Lewis from 54 Degrees North – a scientist with 30 years of industry experience – kicked

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26
Sep

Loads of Bulgarian appeal

Guy Woodford, the Editor of Aggregates Business Europe, selected an apt headline to describe our case study on a Bulgarian customer – “Loads of appeal”. This adorned the front cover – along with one of our images of a Hitachi Zaxis-6 excavator – of the July/August 2018 issue of the popular international quarrying industry magazine. In addition, it was supported

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19
Sep

A North American challenge… in motion!

RED completed the third phase of Vanderlande’s popular ‘Challenges in Motion’ recruitment marketing campaign in North America at the end of 2017. Following a wide range of interviews in Europe and China, the team was asked to take in Vancouver, Canada, and Atlanta, USA, on the last leg of an epic project. Whistle-stop tour Paul and Glenn had been to

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31
Aug

How can you measure a digital advertising campaign’s success?

Digital advertising through social media or Google AdWords can be extremely effective. However, do you understand how to measure the success of your campaigns? RED takes a look at three of the most effective ways to judge your campaign analytics. Impressions If your objective is to increase brand awareness and get your ‘name’ out there – without a focus on

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13
Jul

A summer sizzler at RED HQ

We’ve been making the most of the glorious British summer weather here at RED HQ, celebrating a successful first half of the year with a barbecue! Making use of our sunny decking area, the parasol went up, drinks were cooled and the RED team gathered together in the sizzling sunshine. It was down to Paul as head chef to fire

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29
Jun

A successful shoot in Finland

RED was on location in Finland this month, shooting new after-sales materials for Hitachi Construction Machinery (Europe) NV (HCME). We were working closely with our client, Jasmin, on her first international shoot and the country’s Hitachi dealer, Rotator Oy, with its valued customer, Lassi Kaiponen Oy. While we were based in Helsinki and enjoying 24 hours of daylight, we visited

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28
Jun

Possibilities, innovations and pioneering endeavours

The tenth issue of IHC’s customer magazine, Insight, looks at the future of the company’s markets, namely dredging, mining and offshore. While researching and conducting interviews with IHC specialists, and writing the articles for this issue, the RED editorial team learnt a great deal about its current projects and achievements. For example, how it’s helping to develop sustainable technology for

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14
Jun

Touchdown in Iceland

More of us are flying than ever before, and we all want to have a stress-free time when we’re travelling. The RED team headed to Keflavík Airport in Iceland to see how it was improving the experience for its passengers. Safety first If ever an example was needed that air travel is on the rise, taking a quick trip to

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