20
Dec

RED’s year in review

What an incredible 2019 it’s been for RED! We look back at another amazing 12 months in South Cave… Globetrotters As in previous years, international travel featured heavily for the team this year. Alongside trips to Europe on behalf of our clients, we ventured further afield to locations as varied as Hong Kong, Singapore, India, Indonesia and the USA. Slightly

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13
Dec

Get the most from Twitter

Ever get the feeling that you’re tweeting something for the sake of it? Or are you aimlessly scrolling to keep up with the latest trends? If so, it’s time to rethink your approach to Twitter and make sure that the platform is working for you! Have a unique voice As with any other social media, having an active Twitter presence

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18
Nov

Unique Tuscan charm

When visiting the Chianti region of Tuscany for the first time with my family in 2017, I wondered at the beauty of the rolling hills and vineyards in the early morning and late evening sun The local people were suffering as much as we were in the afternoon heat, with record highs of almost 50°C. They were also worried about

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13
Nov

Five minutes with… Paul

We grab an espresso and catch up with Paul Farmer to see what’s happening in his RED world… Q: Describe your typical day. I wish I could! It usually starts and ends with a dog walk and some quality time with the family, but anything else could happen in between. Q: Tell us about some of the highlights from your

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8
Nov

A strong link in the chain

Be honest: what’s your relationship with LinkedIn? Are you job-hunting, recruiting, networking, or do you think that it exists somewhere purely for ‘suits’? For many people, LinkedIn used to be the distant relation when it came to social media. While the user numbers might never stack up to Facebook or Instagram levels, LinkedIn has remained strong and can still be

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4
Nov

Take two for RED in Istanbul

In our latest blog, see how Andy and Jon fared when RED made a return trip to Istanbul Airport on behalf of our client Vanderlande. A colossal airport Napoleon Bonaparte once said: “If the earth were a single state, Istanbul would be its capital.” Fast-forward 200 years, and Istanbul’s reputation as a place where East meets West remains unchanged. Like

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31
Oct

Bring your story to life

In the current landscape of social media, we’ve seen that video has quickly become king in terms of audience engagement. More recently, animated videos (sometimes referred to as ‘explanimations’ depending on the style) have moved from a ‘nice to have’ to a key part of some campaigns. Here’s why. If you’ve read our recent blog about content marketing, you’ll remember

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14
Oct

What is ‘content marketing’?

In the ever-evolving marketing industry, buzzwords come and go. However, no one can dispute that ‘content marketing’ looks here to stay. Unfortunately, many people seem to have got the wrong end of the stick about this approach. Long-term benefits In plain terms, content marketing changes tack from traditional methods. Instead, it relies on providing valuable information (or ‘content’) with the

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9
Oct

BAGFLOW beats them all

We’re delighted to announce that our client Vanderlande has been awarded one of the major honours at this year’s inter airport Europe. The company’s innovative BAGFLOW solution harmonises the entire journey of a bag at an airport and came out on top in the interFUTURE Special Award category. The announcement was also met with enthusiasm here at RED, because we

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3
Oct

Vive le rouge!

Do you ever wonder how supermarkets stay packed with products 24/7? RED headed to Le Mans in France to see the process first-hand, encountering the odd robot along the way… A retail giant Le Mans is most well-known for the Circuit de la Sarthe, where the famous 24 Hueres du Mans race is held every year. Requiring slightly less endurance,

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