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Austrian hospitality delivers on all fronts
When RED and client Vanderlande decamped to the beautiful Austrian city of Linz earlier this year they enjoyed some wonderful hospitality. The team was on a visit to film sorting equipment that had been installed in…
How long should a Google Ads campaign run for?
There are many ways to set-up a successful Google Ads campaign that runs for a short period of time. However, you should consider longer-term Google Ads campaign as part your 2023/2024 digital marketing strategy in…
RED shares inspiring stories from HCME’s female employees
In 2022, RED was tasked with running HCME’s 50th anniversary celebration communications. We paid a visit to the staff at Hitachi Construction Machinery (Europe) (HCME) Nederland (NL), to gain some insight into their time at the…
Your guide to email marketing
What is email marketing? Email marketing is a digital marketing strategy that involves sending targeted messages and promotional content to a group of recipients via email. It is a direct communication channel between businesses and their…
Barbecues and sunshine at Rotator’s open house event
Thanks to Rotator, the Finnish dealer of our client, Hitachi Construction Machinery (Europe) NV (HCME), for the warm welcome to their headquarters in Tampere during a busy customer event in April. Marketing Director Janne Salomäki and…
Top tips for quality content writing
Here at RED, content writing is our bread and butter – but sometimes, it can be challenging to keep your editorial engaging. So, if you’re wondering how to write better content, we’ve collated our best advice to…
RED visits the UK’s biggest construction event of 2023!
Last month, the RED team had the opportunity to attend Plantworx – the UK’s largest working construction equipment exhibition in 2023. With a number of our clients and their suppliers operating within the construction industry, it…
The Marketing roundup
Not had time to keep up to date with the world of marketing over the last month? Don’t worry, we’ve got you covered. From the AI video and ASA crackdowns, to the downfall of influencer marketing…
RED revisits Romania
As part of our Fast Forward campaign for Vanderlande, we paid our second visit to FAN Courier in Bucharest in October last year. Our previous trip was in 2018 – after the Romanian parcel company had…
The marketing roundup
Not had time to keep up to date with the world of marketing over the last month? Don’t worry, we’ve got you covered. From the disabling of third-party cookies and AI paid ads, to the first…
What is GA4?
As of 1 July 2023, Universal Analytics properties stopped processing data, with website owners using Google Analytics making the switch to GA4. GA4 was introduced at the end of October 2020, however many businesses waited for…