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Helping Vanderlande attract talent in India
The recruitment market for IT and data specialists in India is extremely competitive. So how do companies attract the talent they need? RED helped automated logistics specialist Vanderlande stand out from the crowd. Writing a series…
Back to Bauma with a bang!
As the biggest event in the construction industry calendar, Bauma is a huge deal for us at RED, too. We were proud to help our client Hitachi Construction Machinery (Europe) – HCME – prepare their stand…
Fast forward with Vanderlande
Team RED is working on an exciting new content marketing campaign with our client Vanderlande. The aim of “Fast Forward” is to return to one of its customers (the first was Asda) around five years after…
When a design comes to life
We recently had the opportunity to visit our client Hitachi Construction Machinery UK (HCMUK) in the Midlands for an upcoming project. And when we called into the local depot at the end of the day, we…
Social media dos and don’ts
If you’re new to social media, knowing what to do and what not to do can be daunting, as well as knowing which platforms are best for your business. Common mistakes can be made when…
Connect with Hitachi
With many construction industry shows and exhibitions either cancelled or postponed for the second consecutive year, Hitachi Construction Machinery UK (HCMUK) tasked RED with producing a new online event to launch its latest products. Working…
Be the difference!
As part of our work with new client, Hitachi Construction Machinery UK (HCMUK), we have created an online campaign for the recruitment of field service engineers – an important role for servicing excavator and wheel loader…
Introducing HCME’s new online content hub
This spring our client Hitachi Construction Machinery (Europe) NV (HCME) introduced a new online content hub – Onsite. Since the launch, it has already received over 10,600 visits from Hitachi owners and operators, as well as…
Digital marketing tools for small businesses
Marketing spans many different channels, and a varied skillset is required, if you don’t have the capacity for a large team to take care of your promotional activities. However, even the most versatile marketeer can’t do…
Running out of content ideas?
Any business that is regularly blogging will occasionally need help generating content ideas. You might feel like you’ve covered all bases, but it is essential to keep your online presence fresh. If you’re stuck for ideas,…
An epic adventure in Kyrgyzstan
As part of our ten-year anniversary celebrations, the RED team has picked out some of our favourite RED projects over the past decade. This month, Paul shares his high-altitude highlights from an amazing trip to Kyrgyzstan.…