My first 6 months at RED:
Freja is RED’s first ever apprentice and joined our team in the summer of 2022. She helps manage the social media and online presence of some of our international clients. After six months of working with us, Freja has shared her experience so far. My name is Freja, I’m 21 and I’m currently completing a Digital Marketing Apprenticeship with RED
Besnier’s magic island
RED recently visited Le Grand-Celland in France to meet Hitachi dealer Cobemat’s biggest customer, SAS Besnier, in eager anticipation of shooting some of the company’s 52 Zaxis excavators. However, the weather was against us and the damp conditions meant that the machines weren’t working on site. Fortunately, Monsieur Besnier had the idea to record his interview at the nearby Mont-Saint-Michel,
Helping Vanderlande attract talent in India
The recruitment market for IT and data specialists in India is extremely competitive. So how do companies attract the talent they need? RED helped automated logistics specialist Vanderlande stand out from the crowd. Writing a series of blogs featuring current employees put the company’s values, training opportunities and working culture in the shop window. The authors explained what it’s like
Back to Bauma with a bang!
As the biggest event in the construction industry calendar, Bauma is a huge deal for us at RED, too. We were proud to help our client Hitachi Construction Machinery (Europe) – HCME – prepare their stand for the event this year and make their 50th anniversary celebrations go with a bang. At the heart of our stand designs was the
Fast forward with Vanderlande
Team RED is working on an exciting new content marketing campaign with our client Vanderlande. The aim of “Fast Forward” is to return to one of its customers (the first was Asda) around five years after they have started working with its automated warehousing system. This project took us on a visit to Asda’s 28,600m2 distribution centre in Warrington, where
Happy memories from Munich!
We had a busy time at Bauma with our client Hitachi Construction Machinery (Europe) – HCME – this year, creating plenty of content for their social media channels. This included daily videos with product experts, highlighting the many machines on display and updates from the stand, as well as photography and interviews with visitors and dealers. We also supported the
What’s going on in the world of social media
Here at RED we like to keep up with the ever-developing social media world and this week we would like to share our four favourite social media updates from August. How to… TikTok Starting off with an update from arguably the most dominate social platform of the year, TikTok. TikTok released a new update to create “guidance” videos for brands
Farewell Ghislaine
At the end of August, we said “goodbye” to Ghislaine Jonker, a longstanding client of RED from Hitachi Construction Machinery (Europe). We’ve collated these snaps from our content marketing projects as a reminder of all the good times and special memories we’ve shared with Ghislaine over the past 14 years. We would like to say a huge thank
New Content Manager, Ned, is a digital whiz
We’ve recently welcomed our newest member of the RED team, Ned Richards. Ned is our new Content Manager, having previously worked in content marketing roles, as a digital journalist and freelancer, writing mostly about technology and industry. After working for three years for an IoT telecoms company in Spain before ghost-writing on AI and automation, Ned is perfectly at home
When a design comes to life
We recently had the opportunity to visit our client Hitachi Construction Machinery UK (HCMUK) in the Midlands for an upcoming project. And when we called into the local depot at the end of the day, we had the pleasure of seeing a previous creative project we had worked on! HCMUK had tasked us with creating a new look for its
