RED raises money for Sport in Mind!
The RED team has successfully completed Red January to raise money in aid of Sport in Mind, the UK’s mental health and sports charity – an appropriate cause for the situation we find ourselves in through lockdown! As part of the national event – which we participated in to kickstart our ten-year anniversary celebrations – we were challenged to exercise
Marketing trends for 2021
If 2020 has taught us anything in marketing, it’s that you really can’t forecast the year ahead. However, there are some obvious marketing trends that we’re likely to see emerging or continuing in 2021. Social media is still important and a new platform has emerged. 2020’s content platform winner is TikTok. There was a 500% increase in marketing spending on
Rising to the challenge for ten years
The RED team is ready for the final week of RED January. You can read more about why we’re doing it, what it entails and the charity we’re supporting as a result of the event here. Our Graphic Designer, Matt Russell, decided to take on a slightly different sporting activity in aid of RED January, and to mark the first
We’re in control – creating our vision!
Working with Hitachi Construction Machinery (Europe) (HCME) on the introduction of a new series of excavators starts more than a year in advance of the launch date. We are fortunate to share confidential information on the products to establish the key differences between the current range of models and the new generation. During the creative process with our client, we
RED takes on Red January
The RED team has kick-started 2021 by taking part in the aptly named Red January for the charity Sport in Mind. The ‘Red’ is an abbreviation for ‘run every day’. However, the event also includes other sporting activities, such as cycling, swimming or walking. It aims to get people active for their own mental and physical wellbeing, while also spreading
Celebrating TEN years of RED
The end of 2021 will mark the ten-year anniversary of RED. To celebrate, we’re participating in a different activity every month, from charity to social events, and from environmental to sporting pursuits. For a positive kick-start to the year, we’re getting active and involved in Red January. The national event sees participants take part in a chosen physical activity every
A year in review – 2020
Although 2020 was an eventful year for us all, there were still many highlights for RED to reflect on. Join us as we look back at the past 12 months. In the beginning of 2020, we were lucky enough to travel and work across four continents with our clients – from Australia to America, and from Asia to Europe. On
New generation spotted in the Lake District
One of the highlights of the year (post-lockdown) was a trip to Cumbria to see the first machines from the new generation of Hitachi Zaxis-7 excavators in the UK. Paul and Glenn saw DMJ Drainage’s two ZX300LC-7 medium excavators working on a stretch of the West Cumbria water supplies project in the northern part of the Lake District National Park.
Latest iGround Control now available!
Have you read issue 19 of Hitachi Construction Machinery (Europe) NV’s (HCME) digital publication – iGround Control? The latest edition of the quarterly magazine gives an interactive experience of Hitachi construction machinery in Europe. It also functions seamlessly across all devices, meaning that owners, operators and fans of HCME can read it whenever and wherever they like. Among the special
From boat building, to website building
What’s life without a little luxury? Take for example Comitti, the sole remaining Italian builder of classical wooden boats. Founded in 1956 and located on the shores of the beautiful Lake Como, Comitti’s craftsmen build elegant contemporary models in the traditional Italian style. However, where does RED fit into this dream-like picture? With the establishment of Comitti Boats UK &
