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The marketing roundup
Not had time to keep up to date with the world of marketing over the last month? Don’t worry, we’ve got you covered. From the disabling of third-party cookies and AI paid ads, to the first…
What is GA4?
As of 1 July 2023, Universal Analytics properties stopped processing data, with website owners using Google Analytics making the switch to GA4. GA4 was introduced at the end of October 2020, however many businesses waited for…
Access all areas
We had the opportunity to go behind the scenes at Europe’s leading annual crane, access and telehandler event – Vertikal Days – earlier this week. The exhibition at the East of England Showground in Peterborough hosts…
The women who inspire RED
It’s International Women’s Day! Every year on 8 March, we celebrate women’s achievements, and this year is no different. To mark the occasion, we asked the women at RED to tell us which woman has inspired…
Vanderlande Sustainability Report 2022
RED was delighted to support Vanderlande in creating editorial content for the latest edition of its Sustainability Report. The company – which builds automated logistic solutions for the airport, warehousing and parcel sectors – is taking…
Besnier’s magic island
RED recently visited Le Grand-Celland in France to meet Hitachi dealer Cobemat’s biggest customer, SAS Besnier, in eager anticipation of shooting some of the company’s 52 Zaxis excavators. However, the weather was against us and the…
Helping Vanderlande attract talent in India
The recruitment market for IT and data specialists in India is extremely competitive. So how do companies attract the talent they need? RED helped automated logistics specialist Vanderlande stand out from the crowd. Writing a series…
Back to Bauma with a bang!
As the biggest event in the construction industry calendar, Bauma is a huge deal for us at RED, too. We were proud to help our client Hitachi Construction Machinery (Europe) – HCME – prepare their stand…
Fast forward with Vanderlande
Team RED is working on an exciting new content marketing campaign with our client Vanderlande. The aim of “Fast Forward” is to return to one of its customers (the first was Asda) around five years after…
When a design comes to life
We recently had the opportunity to visit our client Hitachi Construction Machinery UK (HCMUK) in the Midlands for an upcoming project. And when we called into the local depot at the end of the day, we…
Social media dos and don’ts
If you’re new to social media, knowing what to do and what not to do can be daunting, as well as knowing which platforms are best for your business. Common mistakes can be made when…