Blog

With many construction industry shows and exhibitions either cancelled or postponed for the second consecutive year, Hitachi Construction Machinery UK (HCMUK) tasked RED with producing a new online event to launch its latest products.   Working…

As part of our work with new client, Hitachi Construction Machinery UK (HCMUK), we have created an online campaign for the recruitment of field service engineers – an important role for servicing excavator and wheel loader…

This spring our client Hitachi Construction Machinery (Europe) NV (HCME) introduced a new online content hub – Onsite. Since the launch, it has already received over 10,600 visits from Hitachi owners and operators, as well as…

Marketing spans many different channels, and a varied skillset is required, if you don’t have the capacity for a large team to take care of your promotional activities. However, even the most versatile marketeer can’t do…

Any business that is regularly blogging will occasionally need help generating content ideas. You might feel like you’ve covered all bases, but it is essential to keep your online presence fresh. If you’re stuck for ideas,…

As part of our ten-year anniversary celebrations, the RED team has picked out some of our favourite RED projects over the past decade. This month, Paul shares his high-altitude highlights from an amazing trip to Kyrgyzstan.…

As part of our ten-year anniversary celebrations, the RED team has picked out our favourite RED project over the past decade. This month, Kerrie takes a trip down memory lane and looks back on a unique…

Working with Hitachi Construction Machinery (Europe) (HCME) on the introduction of a new series of excavators starts more than a year in advance of the launch date. We are fortunate to share confidential information on the…

One of the highlights of the year (post-lockdown) was a trip to Cumbria to see the first machines from the new generation of Hitachi Zaxis-7 excavators in the UK. Paul and Glenn saw DMJ Drainage’s two…

Although the REDs end up in some far-flung locations, they rarely get the opportunity to set off on a round-the-world adventure. However, like Phileas Fogg before them, that turned out to be the case on RED’s…

As we noted in our previous blog, video is an important engagement tool in the social media landscape. The progress in device technology and accelerating speed of the internet means that video streaming is more accessible…