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Connected by design
Earlier this year, RED accomplished one of its largest design projects to date. Standing 10 metres tall and spanning the length of a professional football pitch, Hitachi’s stand at Bauma 2019 presented an extraordinary challenge for…
A passage to India
When RED was asked by an international client to bolster its recruitment drive, we jumped at the chance! As a result, Andy and Jon headed to the bustling city of Pune in India to create more…
The Miami connection
When RED was told that they would be working on a project called ‘Proven by adventure’, everyone knew it was going to be one to remember. That certainly turned out to be the case for Andy…
Which social media channels are best for my business?
A regular question we get asked is “where should I focus my social media efforts?” There is no ‘one size fits all’ approach to this, but there are a few things you can consider when selecting…
Picture perfect
Hitachi Construction Machinery (Europe) NV (HCME) invited the appropriate personnel to attend a very special Dealer Marketing Event (DME) in Japan towards the end of last year. Tokyo was the designated meeting place as the group…
A brand-building experience
The RED team is incredibly passionate about the Hitachi brand and so it was with great enthusiasm that we proposed a new style and format for our client’s portfolio of corporate movies. Our idea was to…
The latest issue of Ground Control is out now!
We’re pleased to reveal that issue 27 of Hitachi Construction Machinery (Europe) NV’s (HCME) customer magazine Ground Control is out now! The RED team has travelled throughout Europe alongside our client – from Norway to Nothern…
Perfect press event
The latest press event hosted by Hitachi Construction Machinery (Europe) NV (HCME) was a huge success. Dozens of journalists from all around Europe flocked to Amsterdam to see the innovative new ICT machine (Hitachi ZX210X-6) unveiled…
Road to Romania
You might think that travelling to the home of Transylvania on a dark Halloween evening would be a daunting experience? Not so for Andy and Jon. They had an incredible three days in Romania on behalf…
North and south of the border
It’s been more than a decade since I’ve ventured home to “Norn Iron”. So, I jumped at the chance when Hitachi Construction Machinery (UK) and its Irish sub-dealer TBF Thompson invited us across the Irish Sea…