Perfect press event

The latest press event hosted by Hitachi Construction Machinery (Europe) NV (HCME) was a huge success. Dozens of journalists from all around Europe flocked to Amsterdam to see the innovative new ICT machine (Hitachi ZX210X-6) unveiled for the first time.

The most revealing part of the presentations saw the latest Zaxis excavator at work in the expanded and redesigned demonstration area. This was also officially opened by HCME President and CEO Makoto Yamazawa during the exclusive event.

RED played a key part in the build-up to “Tomorrow’s Job Site”, including the thought process behind and creation of the intriguing theme name. In addition, our digital, design and PR teams worked closely to produce the event media pack, press releases and photography, movies and other presentation materials, flags and display stands, and even the packaging for the complimentary gifts.

Like all special events, it ended with an excellent night out. The large group descended on the Jogenkerk in nearby Haarlem for a memorable meal and sampling of the venue’s extensive range of craft beer. It was the perfect send-off for the journalists to write their magazine and website reports on a headlining excavator and memorable support event.