Hitachi Construction Machinery (Europe) NV (HCME) invited the appropriate personnel to attend a very special Dealer Marketing Event (DME) in Japan towards the end of last year. Tokyo was the designated meeting place as the group was treated to a series of presentations, demonstrations, factory tours and hospitality events over three memorable days.
As well as preparing various digital and printed materials in advance of the HCME DME, we also joined resident photographer Glenn in photographing a fly-on-the-wall account of the event. The resultant imagery was used to create a photo book that was distributed to the participants as a special memento of their visit to Japan.
RED would like to thank HCME’s Marketing department for inviting us to attend and participate. It was a truly memorable cultural and knowledge-building experience, with many new friendships formed and relationships developed as a result.
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