When RED was told that they would be working on a project called ‘Proven by adventure’, everyone knew it was going to be one to remember. That certainly turned out to be the case for Andy and Glenn, who undertook a special assignment on behalf of our client YANMAR.
Heading for the bright lights of Miami, Florida, the REDs were on site at the Miami Boat Show to create more materials for YANMAR’s global brand campaign. And there was no time to enjoy the sights of the city, as they went straight into the action on a high-octane three-day shoot.
Joined by our American and Japanese clients, the RED team worked hard to capture the required ‘spirit of adventure’.
An ideal filming location
Interviewing two of YANMAR’s customers (from The Moorings and Leopard), Andy gathered the necessary input to create a web story and also establish ideal quotes for the movie.
The shoot really came to life when they hopped on board a “chase” boat to film one of Leopard’s catamarans in action. Sailing around Miami’s South Channel, the team weaved around stunning locations including the famous Star Island – ideal for any celebrity spotter.
Feeling adventurous still… the two boats put their engines to maximum throttle and headed out to Biscayne Bay to complete the filming as the sun set behind the city.
The final product
Alongside our clients, Tomoko, Jessica and Ririko, RED would also like to say a huge thanks to the incredible Captain Adeep! His experience and local knowledge were invaluable when navigating Miami’s waterways.
Check out the movie!
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