If you’re new to social media, knowing what to do and what not to do can be daunting, as well as knowing which platforms are best for your business.
Common mistakes can be made when using social media, so we have put together a list of dos and don’ts. These will help you to avoid those errors and get the most out of your social media platforms.
Do – set clear goals and objectives
Ask yourself, what do you want to gain from social media? What are your long-term goals? If you’re looking to achieve a strong ROI from using social media, then you need to set clear objectives, such as an increase in landing page traffic of 20%.
Do – analyse and track your social activity
If you have set some goals and objectives for your social channels, then it’s important to track the progress. This will help you to understand what is (and is not) successful on your platforms and guide you for your future campaigns.
Do – keep your branding consistent
Visual inconsistencies across platforms are a common mistake. Make sure you maintain brand consistency across all of your channels, including logos, names and colours to optimise recognition among your target market.
Do – share valuable content
Create and share content that is relevant and valuable to your business, as well being informative and entertaining. Formality isn’t always essential, but getting that balance right is key.
Don’t – overdo it!
Posting too often can begin to look like spam and people will miss the important posts – 46% percent of social media users will unfollow a page if they are posting too frequently (according to research from Sprout Social).
Don’t – get hung up on the numbers
Don’t get too fixated on numbers when it comes to your social media profiles. It’s really all about the engagement – that is the most important point to remember.
Don’t – use all platforms for the sake of it
Not all platforms will be suitable for your company and complement your business type, ethos and objectives. Think about your target audience and what platforms they may often use, as these will need to be utilised.