Not had time to keep up to date with the world of marketing over the last month? Don’t worry, we’ve got you covered. From the disabling of third-party cookies and AI paid ads, to the first state-wide TikTok ban and a new CEO at Twitter.
Keep reading to find out more!
The (third-party) cookie crumbles
Google plans to end support for third-party cookies in Chrome from 2024. The news will be a blow to marketers everywhere who rely on the tracking technology to advertise online, follow user behaviour and integrate multiple platforms.
The end of third-party cookies could have one of the most significant impacts on digital marketing that we’ve seen in recent history. However, it will increase user privacy and call for marketers to use better quality data from first-party cookies.
Google Ads AI advancements
Google has also shared new updates to bring AI to the forefront of its Ads experience. The PPC tool already uses AI to help businesses reach customers. However, it’s now introducing a “new, natural-language conversation experience. This is designed to jumpstart campaign creation and simplify Search ads.”
You can find out more here.
The first state-wide TikTok ban
US state Montana has banned short-form video app TikTok. Republican Governor Greg Gianforte signed legislation that makes it illegal for app stores to offer the platform. There will be a fine of £8,000 per day for app stores or TikTok each time someone downloads the app from 1 January 2024.
A new CEO for Twitter
Entrepreneur Elon Musk has stepped down as CEO of Twitter. The news comes only six months after Elon Musk’s controversial appointment. He will now be Executive Chairman and Chief Technology Officer at the social media company. Linda Yaccarino (former Head of Advertising at NBCUniversal) will take over.
Read our digital marketing roundup for last month here.