Not had time to keep up to date with the world of marketing over the last month? Don’t worry, we’ve got you covered. From Google algorithm updates to new social media features – take a look at the biggest news in the world of marketing.
Google’s new algorithm
Google released a new search algorithm update in April that prioritises high-quality content and user experience. The update, called “Product Reviews”, aims to reward websites that provide in-depth, unbiased reviews of products.
New Facebook features
Facebook announced several new social audio features in April, including Live Audio Rooms, which allow users to host live audio conversations with friends and followers. The company is also working on integrating podcasts into the platform.
Apple introduces new privacy features
Apple introduced new advertising privacy features with its latest software update, including an “App Tracking Transparency” prompt that asks users if they want to allow apps to track their data for advertising purposes.
TikTok ad formats
TikTok introduced a new ad format in April called “TopView”, which allows advertisers to create full-screen video ads that appear when users open the app. The new format is designed to be more engaging and visible than traditional TikTok ads.
LinkedIn launches Conversation Ads
LinkedIn has launched a new ad format called “Conversation Ads”. This allows advertisers to start personalised conversations with LinkedIn members through messaging.
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