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What is ‘content marketing’?
In the ever-evolving marketing industry, buzzwords come and go. However, no one can dispute that ‘content marketing’ looks here to stay. Unfortunately, many people seem to have got the wrong end of the stick about this…
Vive le rouge!
Do you ever wonder how supermarkets stay packed with products 24/7? RED headed to Le Mans in France to see the process first-hand, encountering the odd robot along the way… A retail giant Le Mans is…
A fun challenge in the ‘playground of Europe’
RED recently helped celebrate a client JLG’s 50th anniversary on a trip to Switzerland. Nicole and Glenn visited the country, famed for its chocolate and cheese, to capture the spirit of a loyal customer. Dizzying heights…
Vanderlande’s Spanish connection
Guess who was excited to return to Barcelona for the first time in 20 years since his beloved Manchester United won the Champions League and cliched an unprecedented treble in the Catalan city? Unfortunately for Paul,…
From chili crab to roast goose!
The RED recruitment marketing team had the opportunity to visit Vanderlande’s offices in Singapore, Hong Kong and Pune (India – see respective blog) earlier this year. Our mission was to interview a wide range of local…
Connected by design
Earlier this year, RED accomplished one of its largest design projects to date. Standing 10 metres tall and spanning the length of a professional football pitch, Hitachi’s stand at Bauma 2019 presented an extraordinary challenge for…
A passage to India
When RED was asked by an international client to bolster its recruitment drive, we jumped at the chance! As a result, Andy and Jon headed to the bustling city of Pune in India to create more…
The Miami connection
When RED was told that they would be working on a project called ‘Proven by adventure’, everyone knew it was going to be one to remember. That certainly turned out to be the case for Andy…
Which social media channels are best for my business?
A regular question we get asked is “where should I focus my social media efforts?” There is no ‘one size fits all’ approach to this, but there are a few things you can consider when selecting…
Picture perfect
Hitachi Construction Machinery (Europe) NV (HCME) invited the appropriate personnel to attend a very special Dealer Marketing Event (DME) in Japan towards the end of last year. Tokyo was the designated meeting place as the group…
A brand-building experience
The RED team is incredibly passionate about the Hitachi brand and so it was with great enthusiasm that we proposed a new style and format for our client’s portfolio of corporate movies. Our idea was to…