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Introducing HCME’s new online content hub
This spring our client Hitachi Construction Machinery (Europe) NV (HCME) introduced a new online content hub – Onsite. Since the launch, it has already received over 10,600 visits from Hitachi owners and operators, as well as…
Digital marketing tools for small businesses
Marketing spans many different channels, and a varied skillset is required, if you don’t have the capacity for a large team to take care of your promotional activities. However, even the most versatile marketeer can’t do…
Running out of content ideas?
Any business that is regularly blogging will occasionally need help generating content ideas. You might feel like you’ve covered all bases, but it is essential to keep your online presence fresh. If you’re stuck for ideas,…
An epic adventure in Kyrgyzstan
As part of our ten-year anniversary celebrations, the RED team has picked out some of our favourite RED projects over the past decade. This month, Paul shares his high-altitude highlights from an amazing trip to Kyrgyzstan.…
If you build it, they will come…
As part of our ten-year anniversary celebrations, the RED team has picked out our favourite RED project over the past decade. This month, Kerrie takes a trip down memory lane and looks back on a unique…
We’re in control – creating our vision!
Working with Hitachi Construction Machinery (Europe) (HCME) on the introduction of a new series of excavators starts more than a year in advance of the launch date. We are fortunate to share confidential information on the…
New generation spotted in the Lake District
One of the highlights of the year (post-lockdown) was a trip to Cumbria to see the first machines from the new generation of Hitachi Zaxis-7 excavators in the UK. Paul and Glenn saw DMJ Drainage’s two…
Movie of a lifetime
Although the REDs end up in some far-flung locations, they rarely get the opportunity to set off on a round-the-world adventure. However, like Phileas Fogg before them, that turned out to be the case on RED’s…
Engage your audience with animated video
As we noted in our previous blog, video is an important engagement tool in the social media landscape. The progress in device technology and accelerating speed of the internet means that video streaming is more accessible…
Content Capture in Tuscany
A ‘smashing’ time One of the many great things about working at RED is the sheer variety of places we get sent to all over the world. You never know where you may be travelling to…
From Bauma… to Brabec & Brabec
With our involvement in the promotion of Hitachi Construction Machinery (Europe) NV’s stand at the Bauma 2019 exhibition, we encountered a fine example of the Hitachi Premium Used programme – a ZX130LCN-5 – in April. A…