Unlock the power of TikTok for your business

What is TikTok?

TikTok, a video-sharing app allowing users to create and share short form videos, is one of the fastest-growing social media platforms. Its popularity has sky-rocketed in recent times as the app can now boast a total of 50 million daily active users and 3 billion downloads (including 672 million downloads in 2022 alone).

How does TikTok work?

The platform allows users to get creative with their content using filters, stickers, voiceovers, sound effects, and background music. TikTok is a great platform for businesses who want to creatively market products, with more opportunities to ‘go viral’ than other platforms – due to its interest-based algorithm. It only takes one video to get hundreds of thousands or even millions of views and take your account to immediate success.

How to use TikTok

Here are our 3 top tips on how your business can use TikTok: 

  1. Find a way to capture your audience by showing your products in a creative way – show it in action or give tips on how to utilise it.
  2. Analyse trending sounds, trends and hashtags to see if your business can join in and leverage the success of these.
  3. Experiment with different ideas and then monitor the success. Once the business knows what type of video is working well for them, making videos will become easy and their account should begin to steadily grow over time with each post.

If you’re running out of content ideas or not sure what to post on TikTok think about your target audience and what they would want to see. 

The benefits of using TikTok

Using TikTok is quick and easy, and allows for more authenticity, creativity and engagement in your marketing.

It also has higher engagement levels than any other platform – perfect if you’re looking to build relationships and brand trust. For reference, Instagram has an average engagement rate of 0.60%, while TikTok’s is 4.25%.

People love to spend money on TikTok. In 2022, TikTok was the top app for consumer spending — more than YouTube!

TikTok advertising 

TikTok offers ‘business accounts’ that you can switch to for extra perks, helping your content reach the type of people you want it to.

These include ads, access to more analytics, auto-messaging, scheduling tools and website links / contact details on your profile.

TikTok has a potential ad reach of 945.2 million (among users aged 18+).

How can RED help?

Do you need help crafting a social media strategy? Or perhaps, you need some help creating engaging content for your channels? Get in touch with our digital team to find out how we can help optimise your digital marketing.