TikTok is one of the fastest-growing social media platforms. Its popularity has sky-rocketed in recent times as the app can now boast a total of 1 billion daily active users.
TikTok is an great platform for businesses who want to creatively market products, with more opportunities to ‘go viral’ than other platforms – due to it’s interest-based algorithm. It only takes one video to get hundreds of thousands or even millions of views and take your account to an immediate success.
How can businesses be successful on TikTok?
Find a way to capture your audience by showing your products in a creative way – show it in action or give tips on how to utilise it.
You should also analyse trending sounds, trends and hashtags to see if your business can join in and leverage the success of these.
TikTok is a unique platform, so it’s vital your business experiments with different ideas and then monitors the success. Once the business knows what type of video is working well for them, making videos will become easy and their account should begin to steadily grow over time with each post.
This will give the business a platform to raise awareness and advertise their products or service and with a bit of luck, one of these videos could beat all expectations and go viral.
What are the benefits a business gets from using TikTok
Using TikTok is quick and easy, and allows for more authenticity, creativity and engagement in your marketing.
It also has higher engagement levels than any other platform – perfect if you’re looking to build relationships and brand trust. For reference, Instagram has an average engagement rate of 0.60%, while TikTok’s is 4.25%.
For B2C brands, it’s worth noting that 55% of TikTok users have bought a product after seeing a brand or placement on the app.
What special features can businesses utilise
TikTok offers ‘business accounts’ that you can switch to for extra perks, helping your content reach the type of people you want it to.
These include ads, access to more analytics, auto-messaging, scheduling tools and website links / contact details on your profile.
How can RED help?
Do you need help crafting a social media strategy? Or perhaps, you need some help creating engaging content for your channels? Get in touch with our digital team to find out how we can help optimise your digital marketing.
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