Top tips for quality content writing

Here at RED, content writing is our bread and butter – but sometimes, it can be challenging to keep your editorial engaging. So, if you’re wondering how to write better content, we’ve collated our best advice to help you keep your marketing-related written work fresh and fun!

Keep it catchy

It’s so important to grab your readers’ attention from the start, no matter the form of writing. Keep your title and intro snappy and to the point, to draw the audience in and encourage them to read on.

Note your key points

Before you start assembling your article, blog or press release, note down all your main talking points! You can do this as a bulleted list or on a mind map but make sure you have this to hand, so your piece remains informative.

Refer to a style guide

Having a set standard or structure to your content can be really helpful when trying to create professional copy – especially if a client has a set way of doing things! Chat with your client and team about developing a style guide you can follow when writing.

Use grammar tools when you’re unsure

Nobody’s perfect and it’s impossible to avoid mistakes all the time! Errors happen, especially when you’re writing all day. Using tools like Grammarly, or even just having a dictionary/thesaurus to hand can help you spot any typos quickly – just watch out for American spellings with some automatic tools!

Edit once, edit twice, and then edit some more

Readability is essential and your content needs to be succinct and enjoyable for the reader. Here at RED, every piece of writing is double checked and sub-edited by at least one other member of the team. Try cutting down and proofreading your own work first, then pass it to a friend or colleague for another scan.

Writing content for the web? All of the above still applies but in order to give your article, blog or page the best possible chance of ranking you will need to optimise for SEO. You can find out more information on help crafting clever and creative content for both web or print by exploring our copywriting services.