31
Aug

How can you measure a digital advertising campaign’s success?

Digital advertising through social media or Google AdWords can be extremely effective. However, do you understand how to measure the success of your campaigns? RED takes a look at three of the most effective ways to judge your campaign analytics. Impressions If your objective is to increase brand awareness and get your ‘name’ out there – without a focus on

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13
Jul

A summer sizzler at RED HQ

We’ve been making the most of the glorious British summer weather here at RED HQ, celebrating a successful first half of the year with a barbecue! Making use of our sunny decking area, the parasol went up, drinks were cooled and the RED team gathered together in the sizzling sunshine. It was down to Paul as head chef to fire

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29
Jun

A successful shoot in Finland

RED was on location in Finland this month, shooting new after-sales materials for Hitachi Construction Machinery (Europe) NV (HCME). We were working closely with our client, Jasmin, on her first international shoot and the country’s Hitachi dealer, Rotator Oy, with its valued customer, Lassi Kaiponen Oy. While we were based in Helsinki and enjoying 24 hours of daylight, we visited

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28
Jun

Possibilities, innovations and pioneering endeavours

The tenth issue of IHC’s customer magazine, Insight, looks at the future of the company’s markets, namely dredging, mining and offshore. While researching and conducting interviews with IHC specialists, and writing the articles for this issue, the RED editorial team learnt a great deal about its current projects and achievements. For example, how it’s helping to develop sustainable technology for

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14
Jun

Touchdown in Iceland

More of us are flying than ever before, and we all want to have a stress-free time when we’re travelling. The RED team headed to Keflavík Airport in Iceland to see how it was improving the experience for its passengers. Safety first If ever an example was needed that air travel is on the rise, taking a quick trip to

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17
May

Do I need a company LinkedIn page?

LinkedIn is the world’s largest professional network. The benefits of utilising a personal profile are frequently cited. However, company pages can often be left static and underutilised. This is despite the number of differing functions it offers that can add real value to your social media marketing. For example, your company LinkedIn page is crawled by search engines and can

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11
May

iGround Control 14 is out now!

Have you read the latest issue of Hitachi Construction Machinery (Europe) NV’s (HCME) digital publication – iGround Control? The 14th edition gives an interactive overview of Hitachi construction machinery in Europe, and functions seamlessly across all devices – meaning that owners, operators and fans of HCME can read it whenever and wherever they like. RED has travelled high and low

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10
May

Time-saving social media tips 

With social media acting as an increasingly important touch point, you can certainly reap the rewards by implementing an integrated social media strategy. We know managing social media can be a time-consuming activity, so take a look at our top five tips to help you optimise your campaigns. Schedule your posts There is an abundance of smart tools you can

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30
Apr

Meet our new Account Manager, Charlotte

We are delighted to introduce the newest member of the RED Team. Meet Account Manager, Charlotte Goss. Having worked in the media and charity sectors, Charlotte joins us with experience in project management and new business development – making her a valuable addition to the team. While fascinated by all things digital, Charlotte enjoys generating creative ideas. She gets a

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23
Apr

Bavarian showcase

  Anywhere, anytime. RED prides itself on the flexible support we offer to our clients. This extends to assisting them at events. Recently, we received an exciting offer to help Vanderlande at one of the world’s leading airport exhibitions. Editorial support Munich, Germany, plays host to one of the most significant gatherings for the aviation industry – inter airport Europe.

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