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Top 5 free and low-cost digital marketing tools for businesses
Marketing spans many different channels and requires a varied skillset. If you don’t have the capacity for a large team to take care of all your promotional activities, it can become overwhelming. Even the most versatile…
Will using AI for marketing affect your brand and reputation?
AI is the buzzword of the moment. This is particularly true in marketing and communications. From generating blog content, to ad copy and social media posts – AI is being used to increase output and save…
Supporting our client’s shift to digital marketing materials
RED is supporting Hitachi Construction Machinery’s (HCME) shift to digital content – creating interactive magazines, data sheets and brochures, using such tools as Foleon, a digital platform for creating eye-catching and user-friendly digital marketing materials. An…
Why words matter when talking about sustainability
Can marketing save the planet? It’s a bold question and something I’ve been thinking about a great deal since I came across Michelle Carvill and Gemma Butler’s insightful online ‘Lunch & Learn’ workshop. As a copywriter,…
Nine years, nine questions
This week marks nearly a decade since Digital Marketing Director Nicole joined RED. From the early days of social media algorithms to the emergence of AI and TikTok, Nicole has seen the digital marketing landscape shift.…
Where German innovation combines with Japanese reliability
One of the most exciting things we did in the run-up to Bauma this year was visiting KTEG in Germany to create marketing materials for the world’s leading trade fair for construction machinery. With several new…
Tony: trusted and talented in equal measure
Where do you start in such tragic circumstances – when you have lost a trusted friend, talented colleague, and an incredible team player who could always tell a good story? We still can’t believe that we…
RED’s 2024 highlights
There’s no doubt that 2024 has been enjoyable for RED, and as is customary at this time of year, we have looked back at some of the highlights from the wide range of projects that we’ve…
A behind-the-scenes look at airport life
I had the pleasure of flying to Prague for a work trip full of firsts. As well as my first time visiting that beautiful city, it was a welcome opportunity to see our client’s airport logistic…
RED’s favourite Christmas ads for 2024
It’s become a Christmas tradition, watching those festive TV ads commissioned by big consumer brands and popular high-street stores. It’s certainly a magical time for advertising agencies, which get to flex their creative muscles and spend…
Building trust in the construction industry with content marketing
In many ways, trust has always been the cornerstone of any business relationship (pun intended). This is especially true in the construction industry, where large investments, long timelines, and high stakes mean clients need confidence in…