Blog

In a world where the internet is the go-to source for information, products and services, search engines have become our digital compasses. In this blog post, we delve into why SEO is not just a marketing…

The construction industry is a cornerstone of economic development, shaping the infrastructure of our cities and communities. While the industry has traditionally relied on word-of-mouth referrals and relationships, the digital age has ushered in a new…

Last week I attended the Northern Powerhouse Starter Services Trade Mission to Dublin. As well as meeting so many new people, and learning about opportunities in the Irish market, I also found out some interesting facts…

What is TikTok? TikTok, a video-sharing app allowing users to create and share short form videos, is one of the fastest-growing social media platforms. Its popularity has sky-rocketed in recent times as the app can now…

For my first RED trip abroad, Netto’s distribution centre on the outskirts of Copenhagen certainly turned out to be an impressive destination. The huge warehouse services more than 530 stores across Denmark and is a hive…

What is LinkedIn? LinkedIn is the largest business and employment focused social media network. This makes it a particularly important channel for B2B marketing. Although, it is also becoming more popular with B2C marketers. After all,…

When RED and client Vanderlande decamped to the beautiful Austrian city of Linz earlier this year they enjoyed some wonderful hospitality. The team was on a visit to film sorting equipment that had been installed in…

  There are many ways to set-up a successful Google Ads campaign that runs for a short period of time. However, you should consider longer-term Google Ads campaign as part your 2023/2024 digital marketing strategy in…

In 2022, RED was tasked with running HCME’s 50th anniversary celebration communications. We paid a visit to the staff at Hitachi Construction Machinery (Europe) (HCME) Nederland (NL), to gain some insight into their time at the…

What is email marketing? Email marketing is a digital marketing strategy that involves sending targeted messages and promotional content to a group of recipients via email. It is a direct communication channel between businesses and their…

Thanks to Rotator, the Finnish dealer of our client, Hitachi Construction Machinery (Europe) NV (HCME), for the warm welcome to their headquarters in Tampere during a busy customer event in April. Marketing Director Janne Salomäki and…