22
Apr

Engage your audience with animated video

As we noted in our previous blog, video is an important engagement tool in the social media landscape. The progress in device technology and accelerating speed of the internet means that video streaming is more accessible across social media than ever before. The rise of video in marketing The world of video marketing continues to grow and companies have the

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15
Apr

Content Capture in Tuscany

A ‘smashing’ time One of the many great things about working at RED is the sheer variety of places we get sent to all over the world. You never know where you may be travelling to next and there are always interesting people to meet and fascinating topics to create content about. Our latest assignment with YANMAR took us deep

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14
Apr

How has COVID-19 changed social media?

The coronavirus pandemic is a trying time for everyone. For the most part, people are spending more time at home and using that time to consume digital media. So, how should a brand or business use this spike in social media engagement and reach? Content that matters At RED, we’ve always been advocates of content marketing that delivers maximum value.

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8
Apr

Nice to meet you, Mr Plant Hire!

As part of our UK-based work for client JLG, we visited one of its customers in February for a photo and video shoot. Enfield-based Mr Plant Hire had taken delivery of 16 new scissor lifts and was keen to promote these to its customers, mechanical and electrical specialists. We carried out interviews with Director Tony Crawford and Powered Access Division

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7
Apr

RED’s top WFH tools

In the current climate, teams all over the world have settled into a new working from home (WFH) dynamic. For those new to it, especially small teams who are used to working closely together, clear communication has become crucial. Managing this through email alone can be tricky as workloads can go off track and miscommunications can easily occur. However, there

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1
Apr

Two Times Technology

At the end of 2019, RED had the pleasure of visiting Norway and the country’s Hitachi Construction Machinery dealer Nasta for the second consecutive November. On this occasion, we were on the trail of two construction companies, who are advocates of the technology inherent within the Hitachi Support Chain after-sales programme. Footsteps of the Vikings Our first shoot location was

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30
Mar

RED’s Top Tips on Working from Home

Like many businesses, RED has been following the Government’s strong advice on COVID 19 and will be working from home for the foreseeable future to keep ourselves and those around us safe. For those of us who aren’t used to working from home, we’ve been figuring out how to stay productive in our personal spaces. Finding yourself in your new

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7
Feb

From Bauma… to Brabec & Brabec

With our involvement in the promotion of Hitachi Construction Machinery (Europe) NV’s stand at the Bauma 2019 exhibition, we encountered a fine example of the Hitachi Premium Used programme – a ZX130LCN-5 – in April. A Czech surprise After the show, it is rare for us to see one of the display machines out in the field, but that’s exactly

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31
Jan

Mighty Montenegro mission

Read how Andy and Jon fared when they headed to Montenegro on behalf of our client Hitachi during an unseasonably warm October. Mining for content RED’s mission was to visit Montenegro’s only coal mine to film and photograph two Hitachi ultra-large excavators on site. It was also important to secure enough copy to contribute to Hitachi’s customer magazine, Ground Control.

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24
Jan

Four generations of men and machines

The third and final visit to a Hitachi customer for our client’s corporate brand movie was to meet up with the Dutch contractor, A Molenaar. The company’s owner, André Molenaar, has an impressive history and a long-established relationship with Hitachi Construction Machinery (Europe) NV’s domestic dealer (HCM Nederland). A proud history André’s grandfather, Adam Molenaar established his farming company near

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