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Why marketers should care about Digital Product Passports
This summer I attended a workshop by Lucy Blackley from Bombiix, who talked about her journey as the founder of a product software brand, in addition to ethics and sustainability around manufacturing. Within this, there was…
How to use awareness days in your marketing strategy
From World Environment Day to National Pizza Day – there are awareness days for everything and every industry. They can prove to be powerful tools for engagement and storytelling, but can also backfire when used superficially.…
Case study vs press release – which is better for your brand?
Both case studies and press releases are well established ways of getting your business or brand in the media. However, both serve different purposes – and understanding them can help boost your public relations strategy. In…
Three top trends to look out for at PlantWorx
The construction industry is changing rapidly. As it faces growing demands for sustainability, digital transformation, and greater efficiency, innovation is happening across the board. PlantWorx 2025, held this September at Newark Showground, puts these developments front…
Five minutes with… Editorial Director, Kerrie Kashani
We grab a cup a tea and catch up with RED’s Editorial Director Kerrie Kashani to see what’s happening in her world… Describe your typical day Most days start with a dog walk with my husband,…
Why PR is an important tool to build trust in B2B
Even in a world full of social media campaigns, paid ads, and automated emails, PR is an important tool when it comes to building trust, especially in B2B. While digital marketing is great for awareness, PR…
Content generation ideas: how to keep your blog fresh in 2025
Any business that is regularly blogging will occasionally need help with content generation. You might feel like you’ve covered all bases, but it is essential to keep your online presence fresh. If you’re stuck for inspiration,…
Celebrating Yorkshire Day with RED’s top four places to eat in Yorkshire
Yorkshire Day is all about celebrating everything that makes our county amazing – the scenery, the people, the history, and of course… the food! We couldn’t resist asking the RED team to share their favourite restaurants…
Top 5 free and low-cost digital marketing tools for businesses
Marketing spans many different channels and requires a varied skillset. If you don’t have the capacity for a large team to take care of all your promotional activities, it can become overwhelming. Even the most versatile…
Will using AI for marketing affect your brand and reputation?
AI is the buzzword of the moment. This is particularly true in marketing and communications. From generating blog content, to ad copy and social media posts – AI is being used to increase output and save…
Supporting our client’s shift to digital marketing materials
RED is supporting Hitachi Construction Machinery’s (HCME) shift to digital content – creating interactive magazines, data sheets and brochures, using such tools as Foleon, a digital platform for creating eye-catching and user-friendly digital marketing materials. An…