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Movie of a lifetime
Although the REDs end up in some far-flung locations, they rarely get the opportunity to set off on a round-the-world adventure. However, like Phileas Fogg before them, that turned out to be the case on RED’s…
Engage your audience with animated video
As we noted in our previous blog, video is an important engagement tool in the social media landscape. The progress in device technology and accelerating speed of the internet means that video streaming is more accessible…
Content Capture in Tuscany
A ‘smashing’ time One of the many great things about working at RED is the sheer variety of places we get sent to all over the world. You never know where you may be travelling to…
From Bauma… to Brabec & Brabec
With our involvement in the promotion of Hitachi Construction Machinery (Europe) NV’s stand at the Bauma 2019 exhibition, we encountered a fine example of the Hitachi Premium Used programme – a ZX130LCN-5 – in April. A…
Mighty Montenegro mission
Read how Andy and Jon fared when they headed to Montenegro on behalf of our client Hitachi during an unseasonably warm October. Mining for content RED’s mission was to visit Montenegro’s only coal mine to film…
Four generations of men and machines
The third and final visit to a Hitachi customer for our client’s corporate brand movie was to meet up with the Dutch contractor, A Molenaar. The company’s owner, André Molenaar, has an impressive history and a…
Unique Tuscan charm
When visiting the Chianti region of Tuscany for the first time with my family in 2017, I wondered at the beauty of the rolling hills and vineyards in the early morning and late evening sun The…
Five minutes with… Paul
We grab an espresso and catch up with Paul Farmer to see what’s happening in his RED world… Q: Describe your typical day. I wish I could! It usually starts and ends with a dog walk…
What is ‘content marketing’?
In the ever-evolving marketing industry, buzzwords come and go. However, no one can dispute that ‘content marketing’ looks here to stay. Unfortunately, many people seem to have got the wrong end of the stick about this…
Vive le rouge!
Do you ever wonder how supermarkets stay packed with products 24/7? RED headed to Le Mans in France to see the process first-hand, encountering the odd robot along the way… A retail giant Le Mans is…
A fun challenge in the ‘playground of Europe’
RED recently helped celebrate a client JLG’s 50th anniversary on a trip to Switzerland. Nicole and Glenn visited the country, famed for its chocolate and cheese, to capture the spirit of a loyal customer. Dizzying heights…