Blog

PR, video, and customer stories each play a role in raising awareness and boosting the credibility of your brand. When combined, however, they create an even stronger effect. Here is how to use all three tools…

LinkedIn is an important social media platform for B2B businesses and their marketing strategy. In terms of paid ads, it can be one of the most expensive if you don’t use it strategically. However, you can…

AI tools like ChatGPT are becoming more important for discovery – when people use them to search for information on products and services, external sources such as blogs and websites show up. We regularly analyse our…

This summer I attended a workshop by Lucy Blackley from Bombiix, who talked about her journey as the founder of a product software brand, in addition to ethics and sustainability around manufacturing. Within this, there was…

From World Environment Day to National Pizza Day – there are awareness days for everything and every industry. They can prove to be powerful tools for engagement and storytelling, but can also backfire when used superficially.…

Both case studies and press releases are well established ways of getting your business or brand in the media. However, both serve different purposes – and understanding them can help boost your public relations strategy. In…

The construction industry is changing rapidly. As it faces growing demands for sustainability, digital transformation, and greater efficiency, innovation is happening across the board. PlantWorx 2025, held this September at Newark Showground, puts these developments front…

We grab a cup a tea and catch up with RED’s Editorial Director Kerrie Kashani to see what’s happening in her world… Describe your typical day Most days start with a dog walk with my husband,…

Even in a world full of social media campaigns, paid ads, and automated emails, PR is an important tool when it comes to building trust, especially in B2B. While digital marketing is great for awareness, PR…

Any business that is regularly blogging will occasionally need help with content generation. You might feel like you’ve covered all bases, but it is essential to keep your online presence fresh. If you’re stuck for inspiration,…

Yorkshire Day is all about celebrating everything that makes our county amazing – the scenery, the people, the history, and of course… the food! We couldn’t resist asking the RED team to share their favourite restaurants…