Blog
Latest News
A warm welcome (and a strong Italian coffee) in Verona
We recently had the pleasure of visiting Verona for a PR strategy meeting with long-standing client JLG. Nicole tells us all about her visit to the city of love. I was delighted to have the opportunity…
RED’s favourite books
We’re trusted to tell our client’s stories to their customers across the world. But like many other copywriters and marketeers – it all started with a love of reading. In celebration of World Book Night, the…
Celebrating 40 successful years
RED has worked with the Swiss company Probst Maveg for around 18 years, and we have enjoyed both a strong professional relationship and developed a close friendship over the years. So, it was with much anticipation…
Number one for e-commerce in Switzerland
Joined by our clients from Vanderlande, RED enjoyed the challenge of our first warehousing shoot in Switzerland with Digitec Galaxus. We had been briefed to create the content for two promotional campaigns – in the time…
Proud to work with “the logistic Mercedes Benz”
When RED visited the parcel carrier PPL CZ during a cold spell in November, there may not have been many tourists around, but nonetheless we enjoyed our stay in the beautiful historic town of Hradec Králové.…
Meeting a business with a family
The RED team recently had the pleasure of paying a visit to the Dutch company, De Bondt – or “the business with a family” as the Managing Director Job De Bondt describes it! It was also…
Why you need a sustainability report
Sustainability has become an important topic in recent years as organisations the world over look to: reduce their emissions; use resources more carefully; and do business in a fair and ethical way. One such organisation is…
SEO trends and tactics for 2024
As we step into 2024, several SEO trends and strategies are shaping the landscape. Let’s explore the key insights and practices to keep in mind for a successful SEO strategy. User experience (UX) signals dominate rankings:…
How to advertise on Google
Advertising on Google involves using Google Ads – a powerful platform that allows businesses to create and manage online advertisements. If you’re new to Google Ads here’s our step-by-step guide on how to advertise on Google:…
Unique LinkedIn ideas for construction companies
Have you hit a brick wall with your social media plan? LinkedIn is prime real-estate for construction companies to share updates to reach those in the industry, attract new talent and generate leads, but what should…
A first time for everything
Although I’ve been working for RED and with our client, Hitachi Construction Machinery (Europe), for 12 years, there’s always a chance to experience something new, and a recent trip to Greece resulted in a series of…