Paul Farmer

21
Jan

We’re in control – creating our vision!

Working with Hitachi Construction Machinery (Europe) (HCME) on the introduction of a new series of excavators starts more than a year in advance of the launch date. We are fortunate to share confidential information on the products to establish the key differences between the current range of models and the new generation. During the creative process with our client, we

Read more

15
Dec

New generation spotted in the Lake District

One of the highlights of the year (post-lockdown) was a trip to Cumbria to see the first machines from the new generation of Hitachi Zaxis-7 excavators in the UK. Paul and Glenn saw DMJ Drainage’s two ZX300LC-7 medium excavators working on a stretch of the West Cumbria water supplies project in the northern part of the Lake District National Park.

Read more

1
Feb

North and south of the border

It’s been more than a decade since I’ve ventured home to “Norn Iron”. So, I jumped at the chance when Hitachi Construction Machinery (UK) and its Irish sub-dealer TBF Thompson invited us across the Irish Sea to meet two of its biggest customers – north and south of the border! A perfect start After a night in Belfast, a pint

Read more

9
Mar

Swiss family Probst

For RED, working in Switzerland with the authorised Hitachi dealer, Probst Maveg, is like visiting old friends who live abroad. After three incredibly productive days in the German and Italian parts of this beautiful country – linked by the 16.9 km-long (10.50-mile) Gotthard Road Tunnel – we agreed that the professionalism, enthusiasm and friendship exhibited by our hosts had reached

Read more

2
Aug

Danish anyone?

RED made its second visit to Denmark in May and this was our first opportunity to venture away from the area surrounding the capital Copenhagen. After flying to Billund – the home of Lego – and setting up base at our hotel in nearby Horsens, we explored the Jutland peninsula with the country’s Hitachi dealer HP Entreprenørmaskiner A/S. Special RED

Read more

9
Jul

Basecamp Starbucks

While Oslo in January is not the warmest destination to visit in Europe, it didn’t matter to the RED team who never left the vicinity of the city’s international airport during their brief stay. Paul and Glenn joined client Ariane in visiting one of Vanderlande’s showcase baggage handling systems at Oslo Airport with the overall aim of creating new case

Read more

7
Jul

“The flying rabbit”

When we travelled to Lyon earlier this year, we were indebted to the quick thinking and organisational skills of Charlotte, the local Hitachi dealer Teramat’s Marketing Coordinator. In addition, she also took us for an overnight stay in a ski resort, introduced us to “the flying rabbit” (watch this short clip to see the what Charlotte associates with the word

Read more