A fun challenge in the ‘playground of Europe’

RED recently helped celebrate a client JLG’s 50th anniversary on a trip to Switzerland. Nicole and Glenn visited the country, famed for its chocolate and cheese, to capture the spirit of a loyal customer.

Dizzying heights

The duo embarked on a two-day mission to create a movie commemorating the anniversary (as can be seen above) – in addition to other print and digital marketing materials. During this time, they had the opportunity to interview Didier Gyger the owner of JLG’s only 1850AJ superboom in Switzerland. A machine built for those not afraid of heights.

The plant hire depot’s resident dog also welcomed RED and assisted Glenn with his filming duties (keeping a close eye on the drone in particular!)

Although it was mostly work and no play in ‘the playground of Europe,’ there was also some time to enjoy the views across the nearby Lake Neuchâtel in the evening with a walk and dinner.

Welcoming hosts

We would like to extend our thanks to Christian Couchet from local JLG dealership Stirnimann who acted as translator and helped organise the visit. In addition, RED’s host Didier did an excellent job of making everyone feel welcome as well as discussing his company and its loyalty to our client JLG.