Even in a world full of social media campaigns, paid ads, and automated emails, PR is an important tool when it comes to building trust, especially in B2B. While digital marketing is great for awareness, PR adds credibility, visibility, and a sense of authority that’s hard to replicate.
PR isn’t just for headlines
Many people think PR is all about press releases or flashy media coverage. It’s more than that. PR is about telling stories your audience will trust – case studies, interviews, thought-leadership articles, and testimonials. When a third party validates your work, your audience pays more attention than if it comes straight from you.
If you were choosing a supplier or partner, would you trust a sponsored ad, or a positive feature in an industry magazine or a customer success story? PR offers impartial “proof” that builds confidence in your brand.
PR boosts your other marketing efforts
Good PR doesn’t work in isolation. It supports your website SEO. Every time a publication writes about you online and links to your website, it increases your SEO. Equally, it gives social media something real to share and positions your team as experts in your field. Essentially, it makes everything else you do more credible and effective.
In it for the long-term
Digital campaigns can spike interest, but trust takes time to build. PR works behind the scenes, consistently showing your expertise and reliability. Over time, it cements your brand in the minds of decision-makers.
Why B2B marketing directors should care
For marketing directors at B2B companies, PR is a way to extend your team’s reach without creating more internal workload.
Digital marketing gets attention, but PR gets respect. It’s the tool that shows your audience you’re credible, trustworthy, and worth working with.
How can RED help?
Do you need help with your PR strategy and activities? Get in touch to find out how we can help.
Alternatively, take a look at our past work.