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Tag: photography

German Advertising Campaign
9
May

When quality counts

By Nicole West Comments are Off , ,

RED has completed its first German-only advertising campaign on behalf of Hitachi Construction Machinery (Europe) NV and its authorised dealer for the country, Kiesel. After some independent research on the German market, RED was briefed on creating a series of ads targeted at the specialist trade press. Emphasising quality The winning concept – emphasising the quality of the Hitachi products

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