Tag: marketing
Why is love important for social media growth?
The universally recognised day of love – Valentine’s Day – might have passed you by on Sunday. However, it is important that your business pages spread and receive ‘love’ on social media all year around in order to achieve digital marketing success. Our digital marketer Nicole explains the importance of the reaction buttons on social media (such as ‘like’, ‘love’
Unlock new potential with podcasts
If you’re looking for engaging ways to reach a new audience – or reconnect with existing customers – you should really consider podcasting. RED’s Andy Lynch has been hosting an exciting new podcast series on behalf of our client Vanderlande – ‘Check-in’ – welcoming guests from across the aviation industry. Each episode takes an in-depth look at the current situation
How animated video can help your marketing strategy
Animated video is an excellent way to convey complex messages to your customers in a simple way. We help our clients to connect with and educate their audiences through these types of video. RED has worked on a variety of successful animated corporate, product, brand and explainer videos for clients across a range of industries. View our work, or find
Should you integrate social media on your website?
Are your social media feeds integrated with your website? Many of our clients have begun to use these feeds. It ensures their websites are updated and current at all times, encourages engagement and expands their community beyond the social media platforms. Here’s why we think you should consider it too! Keep your website up to date Your social feeds are
Brilliant Bergen
Norway is arguably one of RED’s favourite countries to visit. This time, Andy and Glenn were the lucky ones to represent our client Vanderlande in Bergen. Along the way, they found out about express security lanes, trolls and… ‘funiculars’. Sleek and secure In support of our client’s ‘World of Vanderlande’ campaign, we were asked to visit Bergen’s picturesque regional airport.
Why you should include video marketing in your strategy
One of the many services we offer at RED is high-quality and engaging video content. This powerful marketing tool is being utilised more and more by our clients. The use across social media in particular leads to more click-throughs, higher engagement and increased shares. It is critical to include videos in your marketing activities, and will become more important in
When quality counts
RED has completed its first German-only advertising campaign on behalf of Hitachi Construction Machinery (Europe) NV and its authorised dealer for the country, Kiesel. After some independent research on the German market, RED was briefed on creating a series of ads targeted at the specialist trade press. Emphasising quality The winning concept – emphasising the quality of the Hitachi products
What will digital marketing look like in 2017?
December is upon us and it’s time for businesses to start considering their digital marketing goals and strategies for the year ahead. Before you can think about the following 12 months, it’s important to consider emerging digital trends. We wanted to help give you the best possible start, so here’s what you can expect from 2017… Social media Images and
Social media cited as the most difficult marketing tool to master
Social media and SEO have been cited as the most difficult tactics to execute when it comes to digital marketing. Ascend2 conducted a study (2016 State of Digital Marketing Survey), interviewing almost 300 marketing professionals to find out what they thought of the current landscape. The study highlighted the two areas as the most challenging to marketers, particularly because they
