The number one marketing tool!
Company: Hitachi Construction Machinery (Europe) Ltd
Industries: Construction, demolition, recycling, quarrying and mining
Solution: Ground Control customer magazine
Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe
The challenge
To promote product developments, sales success and customer testimonials from a largely independent dealer network
The solution
More than 100,000 copies of the biannual magazine are translated into six languages and distributed to almost 90 countries
The result
Ground Control is regarded as HCME’s number one marketing tool and the content is used as the hub for other promotional activities on a global basis
“This is a great issue, many thanks – so good that we would like to send out these reports to the press.”
