Ground Control

The number one marketing tool!

Company: Hitachi Construction Machinery (Europe) Ltd

Industries: Construction, demolition, recycling, quarrying and mining

Solution: Ground Control customer magazine

Background: HCME is responsible for the manufacture, sales and marketing of Hitachi construction equipment throughout Europe

The challenge

To promote product developments, sales success and customer testimonials from a largely independent dealer network

The solution

More than 100,000 copies of the biannual magazine are translated into six languages and distributed to almost 90 countries

The result

Ground Control is regarded as HCME’s number one marketing tool and the content is used as the hub for other promotional activities on a global basis