Turning product panels into digital touchpoints
Solution
RED created a digital brochure using Foleon to showcase Hitachi Construction Machinery’s products in English and German. Designed for both desktop and mobile use, the interactive brochure included model information, photography, specifications, and video content.
Product panels next to each machine at the event featured QR codes linking directly to the corresponding page in the brochure, enabling visitors to explore the machine in more detail and submit enquiries.
Challenge
Hitachi Construction Machinery (Europe) (HCME) needed a modern and efficient way to deliver product information to event attendees at Bauma 2025. The solution had to be easy to access via mobile, informative, visually engaging, and capable of capturing interest on the spot. HCME required a format that combined existing media with practical, on-the-ground functionality to support its sales team during the exhibition.
Testimonials
Scope of work
Creative copywriting
Impactful design
Photography
Engaging movies
Dynamic digital