Succinct copy was complemented by eye-catching headlines and stunning visuals to grab the attention of the viewer and encourage dialogue with IHC. The contemporary style and tone, and the consistency and accuracy of the copy needed an upgrade, as well as meeting the strict deadlines and budgetary requirements.
The aim of the new-look website was to encourage visitors to engage directly with IHC, so the copy had to be attractive and drive the call to action.
I want to thank you and the rest of the RED team for the great cooperation on this and other projects over the past five years.
Scope of work