New President and CEO of HCME
Solution
From our interview, with Mr Yamazawa we created internal communications and press releases. In support of this, we also invited and coordinated exclusive interviews with two leading publishers. The interviews resulted in dedicated editorials in Construction Europe and Aggregates Business Europe. Their coverage, coupled with our own PR activities, resulted in a positive introduction to the new president. Additionally, it further strengthened media relationships with the publications who secured the exclusives.
Challenge
With the appointment of a new President and CEO, HCME required a comprehensive introduction to Mr Makoto Yamazawa. This communication needed to target their European dealer network and Hitachi customer base, as well as gain prominent media coverage.
Testimonials
Thanks for arranging the interview, and for your consideration of my wellbeing!
Scope of work
Compelling editorial