How we helped HCME celebrate 50 years

Among the initial materials we created was a logo and headline, “Celebrating success, building our future”. This theme was followed in an anniversary book that shared the company’s development since 1972, and told the stories of several long-standing customers. A children’s activity book was also crafted to celebrate the 50^thanniversary, and a commemorative cartoon-style book for dealers was created. Digitally, we built a landing page and social media campaign to highlight the anniversary, including specific video content. The 50^thanniversary theme and materials were also used at the Bauma 2022 exhibition, highlighting their significance for HCME.

When our long-standing client, Hitachi Construction Machinery (Europe), asked us to promote their 50^thanniversary, we had many ideas on how to share their story with their customers and employees, both past and present. We were able to look back at our own history with HCME, and take inspiration from previous projects that have taken us all around Europe over 20 years.

Interviewing

Copywriting

Editing

Proofreading

Photography/video

Design

Digital

Social media