We interviewed Hitachi people (all levels of employees and customers) from Japan and around Europe and asked them to express their feeling about the brand in one word. A diverse range of words in many different languages were edited to show the strength of the Hitachi brand, reinforce its values, and of course successfully tell the company story.
To create a new corporate movie showing the Hitachi Construction Machinery network, from the manufacturing plants in Japan through to the European dealer network.
It’s a true international movie- I LOVE it!
Scope of work