Helping JLG heighten its PR efforts

RED works closely with JLG to develop a PR plan that is tailored to enhance its business goals in Europe. With regular meetings to discuss the upcoming editorial topics and appropriate promotional activities, RED then creates and distributes high-quality press releases and images to the leading trade media outlets. In addition, we proactively communicate with our editorial contacts to pitch feature stories, arrange interviews, and provide exclusive content. These efforts have been rewarded with extensive coverage to boost the brand’s presence in the region.

JLG, a global leader in the design and manufacture of access equipment, sought to increase awareness of new products and company news across Europe by establishing a stronger presence in the media. RED’s task was to assist JLG in securing coverage in the region’s key trade publications, ensuring that messaging aligned with the company’s brand strategy and resonated with the target audience.

Proactive PR

Creative copywriting