HCME German brand campaign

Two trips to Germany – in cooperation with the country’s authorised dealer, Kiesel – to meet, photograph and interview three customers with the latest -6 range of excavators and wheel loaders. A consistent look and feel to the campaign advertisements was created in line with the original concept. This helped to highlight the positive experience associated with the reliability and quality of the Hitachi machinery, as well as the service provided by Kiesel.

After some independent research on the German market, we were challenged to increase awareness of Hitachi as a manufacturer of reliable and high-quality construction.

Impactful design

Creative copywriting