Developing TALG’s brand endorsement programme
Solution
After an intensive period of research and the invaluable assistance of the four sister companies, we were able to propose and define TALG’s strategic and promotional tools that stay true to its guiding principle: for every challenge, a reliable solution. Once collated and approved, these have since been used to create the external press release, website and video, as well as the brand book and other communications for internal use.
Challenge
The Toyota Automated Logistics Group consists of four companies, three of which have been acquired by Toyota Industries Corporation since 2017. RED was briefed to research and propose an endorsement branding programme to increase the group’s presence worldwide, and capitalise on the synergies between the group companies and the added value they offer to the market.
Testimonials
Many thanks and thank YOU for all YOUR support. It’s a real team effort, but we would not have been so successful without you.
Scope of work
Creative copywriting