We presented the idea of a customer-focused production, interviewing and filming a series of loyal Hitachi owners who share a passion for their construction machinery. Rather than interviewing them on job sites (as we do for Hitachi product-based movies) we recommended a more intimate technique to make the subject feel more at home and therefore deliver a heart-felt brand message.
To create a new style of corporate movie highlighting Hitachi’s brand values. Our client challenged us to step away from our tried-and-tested method and instead come up with a more emotional approach.
The guys from Hitachi know what they’re doing
Scope of work