Animating Hitachi’s Premium Rental message
Solution
RED worked with HCME to craft an engaging video animation that effectively showcased the benefits of the Premium Rental scheme. After writing an attention-grabbing script – highlighting the user-friendly features – the complementary visual content brought the words to life and captured the viewer’s imagination. Integrated into a broader digital campaign, the finished production boosted awareness and interest in the programme to the benefit of manufacturer and dealers alike.
Challenge
Hitachi Construction Machinery (Europe) NV (HCME) wanted to find a cost-effective and informative means of explaining the benefits of its new Premium Rental scheme to potential customers. The goal was to clearly communicate to the target audience how the service works, emphasising the flexibility, reliability, and cost-effectiveness of renting high-quality Hitachi excavators and wheel loaders directly from its authorised dealer network.
Testimonials
Great animation! It brings the message to life and will make it easier for customers to understand the programme.
Scope of work
Creative copywriting
Impactful design
Extraordinary movies
Dynamic digital