An engaging online news platform
Solution
RED and HCME worked as a team to build a dynamic news section on HCME’s website. Titled Onsite, the hub is mobile-friendly and visually appealing, with engaging content in written, video or audio (podcast) form. Our team harvests, plans, writes and uploads content that appeals to HCME’s customer base on a regular basis. The stories are complemented by photography and movies shot as part of RED’s other projects for HCME.
Challenge
In the journey towards digitalisation, Hitachi Construction Machinery (Europe) (HCME) wanted to build a hub and community on its website to engage the brand’s online audience. Our client required the page to be updated daily with compelling editorial and movies. RED was tasked with managing the build of the new platform, as well as maintenance and content creation.
Testimonials
"This is great. Awesome!"
Scope of work
Creative copywriting
Impactful design
Photography
Engaging movies
Dynamic digital
