Why is red the colour of Valentine’s Day?

At RED, we understand the power of our namesake colour. Red is the colour of passion, love, wealth and is even considered lucky in many cultures. It’s also the colour most frequently used to represent St. Valentine’s Day.

The history of red as a sought-after colour, and one associated with love, goes back a long way – before St. Valentine’s even existed. In Roman times, brides would wear red veils and Adonis famously bled roses for Aphrodite (the Greek goddess of love).

Scientists have even deduced that the colour red evokes some of the strongest feelings in us, just by sight. Both men and women are more attractive to the other sex when the colour red is in the picture.

So, it’s no surprise that the vibrant and intense colour has become a symbol of St. Valentine’s Day.

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