The value of email marketing can easily go unrecognised. It isn’t as visible to the general public as a print advertisement in a magazine, a feature on a website, or high numbers of followers on social media.
However, it can be a cost-effective marketing activity that helps to build and maintain relationships with customers, and offer valuable insights into their behaviour.
Personalisation
Emailing customers allows for a certain level of personalisation. With a high-quality database you can personalise with names or send specific content to particular segments, and allow them to manage what they receive.
Cross-selling
The great thing about newsletters is that they can touch on many different topics in one swoop. They offer a brilliant opportunity to make recipients aware of products and services they were not already aware of.
Reach and click-through-rate
Unlike many other promotional contents, email campaigns are guaranteed to be delivered to the intended recipient. Click-through rates are also high on email newsletters, and every visit to your website leads a potential customer one step closer to a purchase. Both these points are what makes email marketing so cost-effective and worthwhile.
Can we help you?
We have experience of creating and distributing email campaigns. Find out how we could help you with your email marketing activities here.
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