Social media marketing is not for the faint-hearted. Today, we face a change in user behaviour, consumer habits and a new generation of social media users.
We have delved into 2023 social media trends, to gain an insight on how you may need to upscale your social media strategy.
So, what exactly are the expected trends for 2023?
- Short-form videos
- Social commerce e.g., TikTok shop and Instagram shopping
- Community over followers
Short-form videos
Short-form video is still ruling the social media world and its pioneer is TikTok. TikTok had over 1.5 billion monthly active users in the third quarter of 2022! This comes with very good reason. Today’s users are yearning for bite-size, entertaining and engaging content, which can be viewed in one minute or less.
According to Wyzowl’s video marketing statistics report 2022: 96% of people have watched an explainer video to learn more about a product or service: 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video, and 90% of consumers use their mobiles to watch video content.
So, if you want to be successful on social channels as well as reach a wider audience and your desired results, engaging social media videos are the way forward in 2023.
Social commerce
The rise of social commerce is growing more and more. It is one of the social media trends that has been on the radar for a long time. It’s all about brands and social media platforms and finding a way to convert social media interactions into sales.
We can all agree, social media influences our choices on consumerism, so it’s no surprise the rise of social commerce has begun. Mobile shopping has reached an all-time high, with a volume expected to hit $620.97 billion by 2024! This means, almost half of all e-Commerce purchases will be made via a mobile device.
App usage continues to grow, and is a major contributor to sales growth, especially with Millennials and Gen Zers holding huge spending power. These generations can boost volume and are more likely to have a wider share of shopping on their mobile devices. Therefore, almost every social media platform now has a ‘shop now’ button and/or in-app shopping experience.
Social commerce has also altered the way in which people search. The well used phrase “I’ll Google it” is slowly beginning to fade away, with a rise of social media users searching for answers and consuming via social media platforms such as TikTok.
This means SEO has become a part of social media platforms, such as YouTube and TikTok. Using key search terms within your video captions on TikTok and YouTube, will increase the exposure of your videos and brand.
Community over followers
Community over followers is one of the ongoing messages we’re hearing on social media – you need to build a community. Facebook is a great platform to build a community for your brand and has already begun happening over the last couple of years.
Community pages give your audiences an opportunity to interact with your brand and other users on a more personal level, allowing you to get to know more about your audiences’ needs. It’s all well and good having a large following, but how many of those followers interact with your brand?
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