Unlock new potential with podcasts

If you’re looking for engaging ways to reach a new audience – or reconnect with existing customers – you should really consider podcasting. RED’s Andy Lynch has been hosting an exciting new podcast series on behalf of our client Vanderlande – ‘Check-in’ – welcoming guests from across the aviation industry.

Each episode takes an in-depth look at the current situation facing airports and airlines, but from a different perspective. For example, security lanes, passenger wellbeing and what the future may hold. Given the events of 2020, the timing of Check-in could not have been more appropriate.

We asked Andy about his experiences hosting the show: “What I especially like is the mix of people and personalities we have on Check-in. Everyone is united by the fact that they’re all incredibly passionate and knowledgeable about their fields. This really shines through. I also enjoy the challenge of having to educate and entertain listeners at the same time, it’s great fun.”

Podcasts are an excellent way for companies to build trust, build leads and demonstrate that they are the people ‘in the know’. And unlike other tools, podcasts are long-form content, so they can be a key part of any content marketing programme.

If you’re interested in learning how podcasts could benefit your business, RED offers an in-house recording, editing and publishing service. Drop us a line to find out more.

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