With social media acting as an increasingly important touch point, you can certainly reap the rewards by implementing an integrated social media strategy. We know managing social media can be a time-consuming activity, so take a look at our top five tips to help you optimise your campaigns.
Schedule your posts
There is an abundance of smart tools you can use to schedule your social media posts from in-platform tools within Facebook to scheduling apps. Our favourites at RED is Hootsuite!
Fail to plan, plan to fail
It’s easy for social media to take a back seat during busy times so why not create a monthly content calendar with key topics clearly defined and prioritised. This makes lighter work when it comes to scheduling posts.
Repurpose content
You don’t have to reinvent the wheel each week and it is likely you have previously posted some excellent articles, blog posts or videos. Why not repurpose this content by re-sharing to your audiences? Try sharing other people’s content too – particularly any news your audience will find valuable.
Twitter lists
Engaging with your followers is vital. You can categorise your twitter followers into private lists, for example, key contacts – allowing you to streamline your engagement and focus on your most important followers.
Outsource
Consistency is the key with social media. There’s immense value in outsourcing your social media management to a specialist in the field. Here at RED we have a dedicated team managing social media, find out how we could help you here.
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