Pay-per-click (PPC): what’s it all about?

SEO (search engine optimisation) and PPC (pay-per-click) go hand in hand when it comes to increasing website visits. PPC is a form of advertising in which search engines, such as Google and Bing, allow businesses to pay for listings within their search results.

You may have noticed these ads, as they often appear on the top and bottom of organic search results, and have a little ‘Ad’ icon next to them.

How does it work?

PPC will bring traffic to your site by using relevant keywords to promote the product or service you are selling. When people search using these keywords, your ad will display in prime positions on the search engine results page (SERP).

The higher you set your budget, the higher you will rank. Every time someone clicks on one of your ads, you pay for it. It’s a way of ‘buying’ website visits.

When should you consider using PPC?

Every business can benefit from implementing a PPC strategy to build web presence and brand awareness.

You will not only increase website traffic, but will gain invaluable insight into user behaviour and keywords that you can use to create content in the future (helping with your SEO strategy too).

How can I get started?

We can help you to set up PPC campaigns, applying the most beneficial settings and providing on-going management to ensure your budget is spent efficiently.

Find out about what we can do to take your business to the next level. Get in touch here, via email at or call us on 01430 808030.

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