The ‘Y’ experience
Company: YANMAR Marine
Industries: Diesel marine engines.
Solution: Photography, movies, design and copy writing.
Background: Yanmar Marine International is a top-tier provider of sailboat and small craft engines, powerboat engines, light-duty commercial engines, propulsion and maneuvering systems, and spare parts.
The challenge
YANMAR and its agency Dentsu – both based in Osaka, Japan – needed a European agency to satisfy its requirements for a global brand campaign. We were selected to visit three boat builders on this content marketing project, the first of which was Silver Arrows Marine in the south of France. As part of an in-depth brief, the challenge was to film, photograph and interview two company directors and their beautiful super yacht in two days.
The solution
During a successful trip to Villefranche-sur-Mer, we had to extract all of the relevant information on the company’s close working relationship with YANMAR. We also had to visually portray how our client’s engines play a crucial part in the design and development of this extravagant vessel. We presented our client with a breathtaking feature movie and a series of teaser-style edits. In addition, we supplied a press release to promote the campaign, an informative case study and a wide range of stunning images for distribution among the world’s maritime media.
The result
While the movies were a big hit on YANMAR’s social media platforms, more than a dozen specialist press titles were using the case study and imagery across four continents. In addition to a glowing reference from the Vice President of YANMAR in Japan, our clients – from Osaka to Amsterdam – were over the moon with the high standard of our work and how much coverage it generated on a global scale.
“Yanmar and Silver Arrows were amazed by the quality and impressed by the work. They said it was beyond their expectation and the interview grips exactly what they imagined!”
“Thank you so much for your great work on this shoot. I was glad that I could work with a wonderful team like you – and enjoyed it! I’m also confident that a good result awaits.”
